Today every new business or startup is forced to spend a huge portion of funding on advertisement to reach customers. If available advertising methods are so effective & result oriented than there should be no shut-downs of startups due to lack of sales and market reach. Entrepreneurs are too optimistic about how simple it will be to get buyers, since they will build a next big thing, that customers will beat a way to their door. It get worse, when startups that raise funds, tend to spend a good portion of those funds on advertising and PR--which means spreading the message by such unaccountable advertising mediums they aren't even, sure, works yet. We have identified a problem trillions of dollars are being spent to reach consumers, resulting higher cost of products which effects both Entrepreneur and consumers 1 Big funds spent on unaccountable advertisement hoping to get sales can lead to loss . 2. Leading to higher Cost of Acquiring Customers (CAC) & Life Time Value (LTV). Sales Is The Fuel For Every Business. Solution Unique Selling Proposition of our disruptive E-C

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Source: Ministry of Corporate Affairs company master (open data). Capital figures are as-of the 2021 registry snapshot, not live.