Startup Originals Team
In the rapidly growing luxury real estate market of the UAE, Amira Sajwani has emerged as one of the most influential young business leaders redefining modern Emirati entrepreneurship. From leading billion-dollar property launches to building proptech startups, her journey reflects a new generation of women shaping the future of business in the Middle East.
One of her biggest achievements came when the DAMAC Islands project, worth around AED 10 billion ($2.72 billion), reportedly sold out within just 10 hours.
Growing Up Inside One of UAE’s Biggest Business Families
Amira Sajwani is the daughter of Hussain Sajwani, founder of DAMAC Group, one of the UAE’s largest luxury real estate developers.
Growing up in a business-driven environment exposed her early to:
- Leadership
- Negotiation
- Entrepreneurship
- Risk-taking and decision-making
This foundation played a major role in shaping her approach toward business and innovation.
Education in Construction and Finance
Amira pursued higher education in the UK, focusing on both construction and finance.
She studied:
- Project Management for Construction at University College London in 2012
- Master’s in Finance from London School of Economics in 2016
This combination of technical and financial education later helped her navigate large-scale real estate and investment projects.
Joining DAMAC and Leading Mega Projects
In 2017, Amira joined DAMAC Properties as Managing Director of Sales and Development.
She played a leadership role in projects such as:
- DAMAC Islands
- Chelsea Residences
- Safa One and Safa Two
Her biggest milestone came with DAMAC Islands, where luxury island properties worth billions reportedly sold out in record time.
The achievement highlighted:
- Strong investor demand in Dubai real estate
- Effective luxury positioning
- Her growing influence in the property sector
Building PRYPCO and Entering Proptech
Beyond traditional real estate, Amira expanded into technology-driven property innovation.
In 2022, she launched PRYPCO, a proptech platform focused on:
- Fractional property ownership
- Tokenised real estate
- Mortgage solutions
- UAE Golden Visa support
The platform reflects how real estate is increasingly merging with financial technology and digital ownership models.
Co-Founding Amali Properties
In 2023, Amira co-founded Amali Properties.
Its flagship project:
- Amali Island, valued at around AED 2 billion
reportedly sold out within one month, further strengthening her reputation in the luxury property market.
Investor, Mentor and Shark Tank Dubai Judge
Amira also became a judge on Shark Tank Dubai, where she supports entrepreneurs through:
- Mentorship
- Investment guidance
- Startup evaluation
Her role reflects the increasing participation of Emirati women in technology, entrepreneurship, and investment ecosystems.
The Bigger Picture
Amira Sajwani’s journey reflects a broader transformation happening across the UAE, where women are increasingly taking leadership roles in:
- Business
- Real estate
- Technology
- Investment and innovation
Her story combines:
- Traditional business legacy
- Modern entrepreneurship
- Technology-driven innovation
- Global luxury branding
Conclusion
From leading billion-dollar real estate launches to building proptech platforms and mentoring startups, Amira Sajwani is helping redefine modern Emirati leadership. Her journey shows how the next generation of business leaders in the UAE are combining innovation, finance, and global ambition to shape the future of industries far beyond real estate.
