Startup Originals Team
Jaipur-based B2B quick-commerce startup Digidukan has raised ₹2 crore in angel funding from Vinay Gupta and Shubham Gupta, directors at United Plywood Group.
The fresh capital will help the startup strengthen its technology and product capabilities while expanding its construction-material portfolio. Digidukan also plans to use the funding to support higher order volumes and extend its operations into Tier-2 and Tier-3 markets.
The investment comes as construction-material retailers increasingly look for faster procurement, better availability and more efficient supply chains. Digidukan is positioning its platform around these requirements by connecting retailers with construction-material supplies through a digital procurement model.
What Happened?
Digidukan has secured ₹2 crore in angel funding from Vinay Gupta and Shubham Gupta, directors at United Plywood Group.
The company plans to deploy the capital across several areas of its business. Technology and product development will be a key focus, with the startup looking to improve the platform used by construction-material retailers.
The funding will also support the addition of new construction-material categories. By expanding its product range, Digidukan aims to handle a broader share of retailers’ procurement requirements through its platform.
Another priority will be supporting higher order volumes as the business expands. The company plans to increase its presence in Tier-2 and Tier-3 markets, where construction activity and demand for building materials are spread across a large number of smaller retail businesses.
Key Details
Digidukan operates as a B2B quick-commerce and procurement platform for construction-material retailers. Its model is designed around faster access to materials, allowing retailers to source products digitally rather than depending entirely on traditional procurement channels.
The startup’s own LinkedIn profile describes its offering as a supply chain for construction materials with delivery in 60 minutes. The company is headquartered in Jaipur and was founded in 2024, according to its LinkedIn profile.
Digidukan has been building its business around the problems faced by construction-material retailers, including inventory management, replenishment and access to products. Founder Lakshya Agarwal has previously highlighted the challenge of retailers having to purchase more stock than required and having working capital tied up in inventory.
The company has also indicated that its early growth has come with a focus on repeat usage. Agarwal stated in a LinkedIn post that Digidukan had crossed ₹1 crore in revenue within its first year, with more than 400 active retailers and a 60% repeat rate. These figures were shared by the founder and are not independently verified in the funding announcement.
Why This Matters
The construction-material supply chain remains highly fragmented, particularly outside India’s largest cities. Retailers often need to manage multiple suppliers and maintain sufficient inventory to meet customer requirements.
A digital procurement platform can potentially simplify this process by bringing product discovery, ordering and delivery into a single system.
Digidukan’s decision to expand into Tier-2 and Tier-3 markets is therefore important to its growth strategy. These markets contain a large base of retailers serving local construction activity, creating an opportunity for specialised B2B commerce platforms.
The funding from investors with experience in the plywood and construction-material ecosystem could also provide Digidukan with industry knowledge alongside capital. However, the supplied funding announcement does not disclose any specific strategic partnership or commercial arrangement between the investors and the startup.
Company Background
Digidukan is a Jaipur-based B2B quick-commerce startup focused on construction materials. The company describes itself as a technology-driven supply-chain platform serving construction-material retailers.
Its platform covers procurement and delivery, with the company aiming to provide retailers faster access to materials. The startup lists B2B commerce, logistics, quick commerce, e-commerce, electrical products and technology among its areas of focus.
Lakshya Agarwal is associated with the company as a founder, while Kshitij Rungta is also identified with Digidukan’s leadership on the company’s public profiles.
The company has been focused on building its retailer network and improving supply-chain efficiency rather than operating as a conventional consumer-focused quick-commerce business.
Industry Impact
The funding adds to the growing interest in B2B commerce models that target India’s fragmented offline retail ecosystem.
Unlike consumer quick commerce, construction-material procurement involves larger order values, different product categories and more complex supply requirements. Retailers also need reliable availability because delays in obtaining materials can affect their own customers and projects.
For startups such as Digidukan, building strong supply relationships and maintaining reliable delivery can therefore be as important as developing the technology platform.
Expansion into smaller cities could further increase competition among construction-material distributors, wholesalers and technology-enabled procurement platforms. It could also encourage traditional suppliers to adopt more digital ordering and inventory systems.
Future Plans
Digidukan will use its ₹2 crore funding to strengthen its technology and product capabilities, expand into additional construction-material categories and support increasing order volumes.
The startup also plans to expand its operations across Tier-2 and Tier-3 markets. This will allow it to reach more retailers beyond major urban centres and potentially increase the scale of its procurement network.
The company has not disclosed a detailed city-by-city expansion timeline or a specific target for the number of retailers it plans to serve with the latest funding.
Conclusion
Digidukan’s ₹2 crore angel funding marks another step in the Jaipur startup’s effort to build a technology-led procurement network for construction-material retailers.
The company plans to invest the capital in technology, product expansion and higher order volumes while entering more Tier-2 and Tier-3 markets.
As India’s construction and building-material markets continue to expand, Digidukan’s ability to build a reliable supply network, increase retailer adoption and deliver materials quickly will determine how effectively it can scale its B2B quick-commerce model.
