Startup Originals Team
Bengaluru-based D2C athleisure brand BlissClub has raised ₹160 crore ($16.8 million) in a Series B funding round led by Singularity AMC.
The round also saw participation from founder Minu Margeret and her partner Vidit Aatrey, along with existing investors Elevation Capital and Eight Roads Ventures.
The fresh capital will support BlissClub’s expansion into new categories, growth of its offline retail network, product development and hiring as the company enters its next phase of growth.
What Happened?
BlissClub has raised ₹160 crore in its latest Series B funding round, marking its first major fundraise since its $15 million Series A round in May 2022.
The Series A was led by Eight Roads Ventures, with participation from Elevation Capital. The latest round brings existing backers back into the company alongside new lead investor Singularity AMC.
BlissClub plans to deploy the new capital across several areas of the business, including launching new product categories, expanding its offline presence and strengthening its product development capabilities.
The company will also use part of the funding to hire talent to support its expansion plans.
Key Details
Founded in 2020, BlissClub initially built its business around technical activewear and functional apparel designed for Indian women. The brand has since expanded into an omnichannel model combining its digital channels with physical retail.
BlissClub now operates more than 40 retail stores and has also recently entered the men’s apparel segment.
Its product portfolio includes leggings, tops, outerwear and accessories. The company develops products through its in-house research and sourcing capabilities and sells through its website, online marketplaces and retail stores.
The latest funding is expected to help BlissClub widen its product range while increasing its physical retail footprint across India.
Financial Performance
BlissClub’s operating revenue increased significantly in FY25.
According to the company’s reported financials, operating revenue rose 51% to ₹131.5 crore in FY25, compared with ₹87 crore in FY24.
The company also managed to reduce its losses by more than half during the same period, with lower employee costs contributing to the improvement.
BlissClub has not yet filed its annual financial report for FY26, so its latest full-year financial performance is not available in the information provided.
Company Background
BlissClub was founded in 2020 by Minu Margeret as a D2C athleisure and functional apparel brand.
The company initially focused on creating technical activewear for Indian women. Its product range has since expanded, while its business model has moved from being primarily digital to an omnichannel approach.
Today, BlissClub sells through its own online platform, marketplaces and physical stores. Its expansion into menswear also gives the company an opportunity to address a wider customer base.
The startup’s earlier investors include Eight Roads Ventures and Elevation Capital, both of which have continued to back the company in its latest funding round.
Industry Impact
BlissClub’s latest fundraise comes as India’s D2C fashion and apparel market continues to move toward omnichannel models.
For consumer brands, physical stores can provide an opportunity to build stronger customer relationships while allowing shoppers to experience products before purchasing. BlissClub’s plan to increase its retail presence therefore complements its established online business.
The company’s expansion into men’s apparel and other categories could also help diversify its revenue base and increase the size of its addressable market.
The reduction in losses alongside strong revenue growth in FY25 gives the company additional room to focus on expansion while working toward improving operating performance.
Future Plans
BlissClub will use the ₹160 crore funding to enter new product categories, expand its offline retail network, invest in product development and hire additional talent.
The company is expected to continue building its omnichannel model while expanding beyond its original women’s activewear focus.
With more than 40 stores already operational and a recently launched menswear line, the next phase will focus on broadening its product portfolio and strengthening its presence across India’s athleisure market.
Conclusion
BlissClub’s ₹160 crore Series B funding gives the Bengaluru-based D2C athleisure brand fresh capital to accelerate its expansion.
Led by Singularity AMC and backed by existing investors Elevation Capital and Eight Roads Ventures, the round will support new categories, offline retail, product development and hiring.
With revenue reaching ₹131.5 crore in FY25 and losses declining substantially, BlissClub now enters its next growth phase with a larger retail footprint and a broader product strategy.
