Startup Originals Team
Global streaming giant Netflix has expanded its presence in India by leasing a large office space in Hyderabad, signalling its long-term commitment to the country’s growing entertainment and technology ecosystem.
The company, through its subsidiary Los Gatos Advanced Imaging and Visual Effects India LLP, has taken over 41,435 square feet of office space at the Atria Block in International Tech Park Hyderabad (ITPH), located in Madhapur.
Lease Details and Financials
The lease agreement spans five years, starting from August 1, 2025, with rent payments beginning in October 2025.
Key highlights include:
- Monthly rent of approximately ₹39.36 lakh (~₹40 lakh)
- Rental rate of around ₹95 per square foot
- Annual escalation of 5%
- Security deposit of ₹2.36 crore
Additional costs include:
- ₹1.43 lakh per month for 41 car parking slots
- ₹74,000 per month for 124 two-wheeler slots
The agreement also includes a three-year lock-in period.
The property is owned by VITP Private Limited and managed by CapitaLand India Trust. Notably, Warner Bros. Discovery also operates from the same building, making it an emerging hub for global media companies.
Hyderabad Becomes Netflix’s Second Major Base in India
This marks Netflix’s second major office in India, after its Mumbai office located at Godrej BKC, which spans 1.37 lakh square feet with a monthly rent of ₹4.28 crore.
While Mumbai continues to handle:
- Content production
- Business operations
The Hyderabad office will focus on:
- Visual effects (VFX)
- Post-production
- Regional content creation
- Engineering and technical operations
Why Hyderabad Is Emerging as a Key Hub
Hyderabad is becoming a preferred destination for global companies due to several advantages:
- Office rents are around 24% lower than Bengaluru
- Presence of over 355 Global Capability Centres (GCCs)
- Workforce of 3 lakh+ professionals
- Strong infrastructure in HITEC City and Madhapur
Netflix’s expansion also aligns with the growing popularity of Telugu cinema globally, driven by films like RRR and Baahubali. Being closer to this ecosystem allows the company to collaborate more effectively with regional creators.
Hyderabad’s Rise as a Global Content and Tech Hub
Netflix is not alone in betting big on Hyderabad. Several global companies have expanded operations in the city, including:
- Eli Lilly
- Vanguard
- T-Mobile
- McDonald’s
- Johnson & Johnson
- Procter & Gamble
- Heineken
- Marriott
Additionally, Meta recently leased nearly 69,702 square feet in HITEC City at a monthly rent of ₹67 lakh.
The city’s office market absorbed 4 million square feet in Q1 2025, marking a 30% year-on-year growth.
The Telangana government has also been actively supporting the ecosystem, including the launch of Netflix’s Eyeline Studios facility.
What This Means for Startups and Businesses
Netflix’s expansion highlights several opportunities:
- Growth in VFX, animation, and post-production services
- Rising demand for regional and digital content creation
- Opportunities for startups in content tech and media services
- Increased demand for commercial real estate in HITEC City
Hyderabad is no longer just an IT hub. It is rapidly evolving into a global centre for media, entertainment, and digital production.
The Bottom Line
Netflix leasing a 41,000 sq ft office in Hyderabad at ₹40 lakh per month is more than just a real estate move. It reflects a strategic shift in how global companies view India’s entertainment ecosystem.
With lower costs, a growing talent pool, and strong infrastructure, Hyderabad is positioning itself as India’s second entertainment capital after Mumbai.
For creators, startups, and investors, this signals one thing clearly:
The future of India’s content and digital economy is expanding beyond traditional hubs, and Hyderabad is at the center of it.
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