Startup Originals Team
Tata Group-owned BigBasket has extended its partnership with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for the 2026 season of the Indian Premier League. The collaboration marks the third consecutive year of association between the two brands.
Partnership Strengthens After RCB’s Title Win
The extension comes on the back of what BigBasket described as a “strong and successful” partnership, further amplified by RCB’s title-winning campaign last season. The continued collaboration highlights the growing synergy between sports franchises and consumer brands in India.
Virat Kohli Leads New Campaign
As part of the renewed partnership, BigBasket has launched a fresh campaign featuring Virat Kohli, one of RCB’s most iconic players. The campaign aims to connect with cricket fans while reinforcing BigBasket’s positioning in the fast-growing quick commerce space.
Kohli’s association is expected to boost brand visibility and engagement, especially during the high-viewership IPL season.
Expanded to Women’s Team
In a notable move, the partnership now also includes the RCB women’s squad, reflecting BigBasket’s broader commitment to supporting cricket across formats and promoting inclusivity in sports.
This expansion aligns with the increasing popularity and commercial importance of women’s cricket in India.
Beyond Cricket: Shared Brand Values
BigBasket said the collaboration is not just about sponsorship visibility but about aligning on shared values such as:
- Speed and efficiency
- Reliability and trust
- Strong connection with Bengaluru
As both brands are deeply associated with the city, the partnership aims to strengthen local engagement while leveraging national reach.
Quick Commerce Meets Cricket Marketing
The deal highlights how quick commerce platforms are increasingly using sports partnerships to build brand recall and customer loyalty. With IPL being one of India’s most-watched sporting events, such collaborations offer massive visibility and direct consumer engagement opportunities.
Looking Ahead
With IPL 2026 approaching, BigBasket is expected to roll out more campaigns, activations, and fan engagement initiatives through the season. The continued partnership with RCB positions the company strongly in the competitive quick commerce market.
As cricket and commerce continue to intersect, this collaboration showcases how brands are leveraging sports to build deeper consumer connections in India’s digital-first economy.
