Startup Originals Team
Congress MP Shashi Tharoor sparked an online buzz when he posted a poetic tribute to idlis, calling them “a cloud, a whisper… a perfect dream of human civilisation.” His words went viral, and in a playful reply, Swiggy sent him freshly made idlis at his home, turning a social media moment into a delightful real-life gesture.
Tharoor’s Ode to Idli:
- The online exchange began after a user referred to idlis as “steamed regret.” Tharoor responded with characteristic eloquence, defending the dish in poetic style.
- He described a perfect idli as “a delicate, weightless morsel of rice and lentil, steamed to ethereal fluffiness that melts on the tongue.” He likened it to iconic works of music, art, and sport: “the culinary equivalent of a Beethoven symphony, a Tagore sangeet, a Husain painting, a Tendulkar century.”
Swiggy’s Playful Reply:
- Taking note of the attention the post generated, Swiggy decided to respond with a surprise delivery. Their agents showed up at Tharoor’s residence with hot idlis.
- Swiggy also matched Tharoor’s flair. In a caption written in Shuddh Hindi, they said they were delighted to serve him the region’s finest idli and hoped it brought him “paramānand” (supreme delight).
Why This Resonated:
- The incident struck a chord because it elevated a simple, everyday food into a conversation about artistry, culture, and national identity.
- Tharoor’s ability to turn a casual remark into an ode made the moment entertaining and brought attention to how language and food intersect in public discourse.
- Swiggy’s response added a human touch, showing how brands can engage meaningfully rather than merely marketing.
