Startup Originals Team
Sharpsell.ai, an innovative AI-powered sales enablement and automation platform, has successfully raised Rs 30 crore in its latest funding round. This significant capital injection includes a major Rs 10 crore investment from Equentis Angel Fund, marking the largest investment by this fund to date. Founded in 2022, Sharpsell.ai is rapidly transforming how sales teams operate by providing smart, AI-driven tools that boost sales productivity across multiple industries.
About Sharpsell.ai: Empowering Sales Teams with AI
Sharpsell.ai was launched with the vision to automate and optimize sales processes through artificial intelligence. Its platform is designed to digitize and scale successful sales behaviors, enabling field sales representatives to perform at a high velocity. The solution offers ready-to-use sales pitches, dynamic personalized content, and contextual coaching tools, helping salespeople connect with customers more effectively and close deals faster.
Strong Industry Adoption and Client Base:
Within a short period, Sharpsell.ai’s platform has been adopted by thousands of sales representatives in over 30 leading companies across India’s BFSI (Banking, Financial Services, and Insurance), automotive, consumer electronics, and pharmaceutical sectors. Notable clients include LIC, Axis Bank, IDFC First Bank, SBI Life, Koak Life, Bajaj General Insurance, Mahindra, and Whirlpool.
Details of the Funding Round:
The recent funding round raised Rs 30 crore, with Equentis Angel Fund contributing Rs 10 crore. This stands as the largest single investment made by any Category I Alternative Investment Fund (Cat-I AIF) managed by Equentis. Previous investments have come from reputed SaaS investors like Cornerstone Venture Partners and Mistry Ventures, highlighting the strong confidence the startup enjoys within the venture capital community.
Vision for Growth and International Expansion:
Sharpsell.ai intends to utilize the fresh capital to enhance its product capabilities and deepen its penetration within existing verticals. The startup is also planning to expand beyond India by entering international markets, focusing primarily on Southeast Asia and the Middle East and North Africa (MENA) regions.
Statements from Leadership:
Hanuman Kamma, Co-founder and CEO of Sharpsell.ai, emphasized the company’s ambition:
“We are focused on building a category-defining platform for sales enablement, one that delivers measurable outcomes at scale. This investment by our Series A partners will help us sharpen our product roadmap, strengthen delivery, expand to other sectors, and begin our international expansion.”
Manish Goel, Founder and Managing Director of Equentis Wealth Advisory Services, added:
“Our Rs 10 crore investment in Sharpsell.ai is the largest that any Cat-I AIF has infused in a single company to date, reflecting the scale and potential of this opportunity. The global spend on sales enablement tools is growing, yet the sales playbook automation segment remains largely untapped in India. Sharpsell’s AI-led platform is demonstrating clear revenue and productivity benefits, and we expect it to scale rapidly across both Indian and international markets.”
The Growing Market Opportunity:
The global market for sales enablement tools is expanding rapidly, crossing $12 billion in spend. Despite this growth, segments like sales playbook automation are still emerging in India, giving Sharpsell.ai a first-mover advantage to capture a significant share by transforming traditional sales approaches with AI-powered innovation.
