Zeno Health’s new ads invite you to skip, but make sure you get the message before you can look away.

In a category where most healthcare ads are either dull or intimidating, Zeno Health chose to do something radically different. Their campaign, conceptualized and produced with Folklore, features the comedic pairing of Brijendra Kala and Srishti Shrivastava as dad and daughter, turning everyday family banter into memorable, lighthearted healthcare messages.

The Idea: Making “Skip” Work for the Brand:

• Zeno Health breaks tradition by inviting viewers to skip their ads, instead of begging them to stay. Each film starts with a dad joke, ensuring viewers are entertained and that the brand’s key messages-such as genuine medicines, up to 60% savings, wide assortment, high availability, and trust of over 30 lakh families, are delivered within the first 2.5 seconds.
• The daughter then playfully prompts the viewer to skip the ad, all while encouraging app downloads or store visits.

Creative Approach and Cast:

• The mini-films are packed with humor and warmth, with Brijendra Kala bringing classic dad energy and Srishti Shrivastava delivering sharp, playful comebacks.
• Rather than condensing a long TV campaign, each micro-story is written specifically for digital, relying on relatable parent-child dynamics to keep things memorable and fun.

Brand Impact and Message:

• Zeno Health positions itself as a brand that values transparency, trust, and accessibility, making high-quality, affordable medicines available to everyone, everywhere in India.
• With over 30 lakh customers, 200+ retail stores, and service across 23,000+ PIN codes, Zeno Health promises savings of up to 60% by cutting out middlemen and offering trusted generics under its own GoodAid label.
• This campaign marks a creative shift for healthcare advertising in India, from fear-driven to human-first, empathy-led storytelling.

Behind the Scenes:

• The campaign was developed by Zeno’s in-house brand team and Folklore, with creative direction from Ujjwal Kabra and Bhupender Agarwal.
• Zeno Health’s founders, IIT Bombay alumni Siddharth Gadia and Girish Agarwal, continue to drive the company’s mission to democratize healthcare nationwide.

Zeno Health’s new “Skip the Ad” campaign is proof that healthcare brands can connect with today’s digital audience by making them smile, all while delivering strong brand truths in just a few seconds.