Startup Originals Team
Virat Kohli, one of India’s greatest cricketing stars, has quietly transformed into a formidable entrepreneur and investor. With a global following of over 264 million on Instagram, his influence now stretches far beyond the pitch. Most recently, Kohli invested a substantial ₹40 crore into Bengaluru-based sports-goods startup Agilitas, signalling his growing role in business ownership and strategic leadership.
Entrepreneurship Through His Own Brands:
Kohli fully owns two major lifestyle brands: One8 and WROGN. One8 began as a sportswear/athleisure label and expanded into the hospitality space with the One8 Commune restaurant chain. WROGN, managed by Universal Sportsbiz Pvt. Ltd., delivers youthful, bold fashion and is also the sponsor of IPL franchise Royal Challengers Bangalore.
Strategic Investment: The ₹40 Crore Move into Agilitas
Kohli’s latest investment marks a pivot from endorsement deals to ownership and active business involvement. He acquired about ₹40 crore in Agilitas, receiving ≈ 3.6 lakh Class 2 compulsorily convertible preference shares (CCPS). These shares will automatically convert into equity, giving him a meaningful stake and influence in the company’s strategy.
Agilitas, founded by former Puma India head Abhishek Ganguly, is building an end-to-end sporting-goods ecosystem, manufacturing, licensing, retail and brand expansion. Kohli’s One8 label will be integrated into this growth path.
Endorsements & Brand Power:
Beyond business ownership and investments, Kohli remains one of India’s most sought-after brand ambassadors. His estimated annual fee ranges from ₹7.5 crore to ₹10 crore per endorsement. He represents global and Indian brands including Myntra, Audi India, Philips India, Noise, Manyavar and more.
Net Worth, Assets & Earnings:
As of June 2024, Kohli’s net worth is estimated at over ₹1,050 crore. His income streams are diverse: BCCI salary, match fees, IPL earnings, endorsement income, business profits, and real-estate holdings. His property assets include residences in Gurugram and Mumbai, and land in Alibaug worth approximately ₹20 crore.
Final Takeaway:
Virat Kohli’s evolution from elite athlete to business powerhouse illustrates a strategic shift in how sports personalities build legacies. With his ₹40 crore investment in Agilitas, combined with his brands and endorsements, he’s no longer just the face of companies, he is actively shaping them. Kohli shows that modern athletes extend their influence off the field, turning global visibility into lasting entrepreneurial success.
