Startup Originals Team
In 2024, childhood friends Rachit Mittal and Geet Choithani launched GetWetFit, India’s first floating fitness brand based in Delhi. The startup offers workouts, meditation, and wellness routines, on water. The idea: a refreshing alternative to gyms, combining fitness with the soothing effects of water.
What GetWetFit Offers:
- Floating Workouts & Healing: Classes are held on water (e.g. platforms or floatable stages) where participants can do exercises, stretching, yoga, or meditation. The buoyancy and water setting add novelty, balance work, and a calming ambiance.
- Alternative to Traditional Gyms: For people tired of the same gym environment, GetWetFit promises a different vibe, less concrete and more nature, more flow, and something Instagram-worthy.
Founders & Origin Story:
- Rachit Mittal and Geet Choithani grew up together in Delhi and share a long friendship. Together they conceptualised GetWetFit, drawing on shared love for fitness and nature.
- Launched in 2024, the startup began with small sessions, pop-ups or trial classes, to test demand and fine-tune the logistics of floating workouts.
Why Floating Fitness? The Appeal:
- Novelty & Experience: The “on water” setup gives an experience factor that many fitness-seekers find exciting, something different from gym floors.
- Mind-Body Benefits: Water adds gentler resistance, a calming effect, and allows mindful movement. Floating meditations or yoga might help reduce stress.
- Social & Visual: Such workouts are likely to be shareable on social media. Visual aesthetics (water, open sky) help branding and word of mouth.
Challenges Ahead:
- Infrastructure & Safety: Ensuring safety (slips, drowning risk, weather) and maintaining structures in water likely comes with higher challenges than indoor gyms.
- Scaling: Floating fitness requires access to suitable water bodies or large reservoirs, platforms, consistent water levels, clean water, permissions, etc. These may limit where they can expand.
- Costs & Pricing: The cost to build floating platforms, maintain them, and staff trained instructors might lead to higher pricing; balancing affordability with quality will be key.
What’s Next:
- GetWetFit is still early stage. Plans likely include increasing the number of floating workout locations, adding new kinds of fitness/wellness modules (maybe aqua-therapy, water Pilates, etc.), and expanding beyond Delhi to other cities.
- The startup might also tie up with wellness or retreat centers, corporate wellness programs, or partner with water bodies, lakes, resorts.
Conclusion:
GetWetFit is carving a niche by offering fitness that’s not just about sweat, but experience, calm, nature, and novelty. Born from friendship and a fresh idea, the brand points toward a growing demand among urban Indians for fitness with flair. If safety, pricing, and scale align well, floating fitness could become more than just a trend, it might define a new wellness category in India.
