Startup Originals Team
Founded in 2023 by Aishvarya Murali, Tuco Kids was born to fill the gap between baby products and adult personal care-making quality skincare and hygiene products just for school-age kids. With a mission centered on honesty, eco-friendliness, and child-specific needs, Tuco Kids has quickly become a trusted choice for thousands of Indian families.
Funding and Growth Plans:
- Tuco Kids raised $4 million in Series A funding, building on previous seed investments. The new capital will be used to increase brand awareness, drive further product innovation, and expand distribution in both online and offline channels, making Tuco a household name everywhere parents shop.
- The company aims to tap into India’s vast market of over 351 million under-14 children, an audience that remains largely underserved by traditional personal care brands.
Founder and Leadership Team:
- Tuco Kids was founded by Aishvarya Murali, whose experience includes roles at Unilever, Ola, ZestMoney, and Furlenco. She started Tuco after recognizing her own children needed more than baby products, but didn’t fit adult formulas.
- In early 2025, experienced executive Chanakya Gupta, formerly at Curefit and Flipkart, joined as Co-founder to help accelerate Tuco’s growth and scale business operations.
Product Range and Sustainability:
- The brand offers a wide range of products developed in-house, including soaps, face creams, shampoos, sunscreens, deodorants, makeup, mosquito repellents, kajals, and gift packs-designed specifically for kids aged 3-13.
- Tuco Kids is also committed to sustainability: all products are packaged using 100% landfill- and ocean-reclaimed plastic to reduce environmental impact.
- Their products are sold through their website and major platforms including Amazon, Flipkart, Nykaa, Myntra, FirstCry, Blinkit, Zepto, and Instamart, as well as through their own D2C channel.
Impact and Testimonials:
- Tuco Kids has experienced rapid growth, reporting a 10x increase in the last year and serving over 200,000 parents throughout India.
- Investors highlight Tuco’s sharp product innovation and deep consumer insight, while the founders reiterate their mission: “Kids deserve the truth about what goes on their skin. That’s what Tuco has always stood for-complete transparency and products made specifically for their unique needs”.
Tuco Kids is positioned as a category creator in India’s kids’ personal care market-bridging the gap between baby and adult products, enabling safe and sustainable choices for families, and transforming the way parents think about what goes on their children’s skin.
