Startup Originals Team
Between August 2025 and November 2025, a humble, mom-run Bengaluru food-truck startup achieved extraordinary visibility across India, powered by viral social-media content, national news coverage, and praise from industry icons like Kiran Mazumdar-Shaw.
What began as a local entrepreneurial effort quickly transformed into one of the most heartwarming and widely celebrated startup stories of the year.
Instagram Takes Notice: Multiple Reels Cross Lakh-Level Reach
The brand’s strongest traction emerged on Instagram, where heartfelt storytelling and authentic behind-the-scenes content struck a chord with millions.
- 6 lakh views on the Kannada reel showcasing the startup’s journey
- 4.8 lakh views on another reel highlighting their operations
- 1.1 lakh views on a feature reel capturing customer interactions
This surge in engagement firmly positioned the startup as a relatable and inspiring small business, especially among young Bengaluru audiences.
YouTube Explosion: A Viral 25-Lakh-View Short
While Instagram brought recognition, YouTube delivered massive virality.
- A YouTube Short amassed 25 lakh views, dramatically amplifying visibility
- Another Short secured 1.6 lakh views
- A full-length feature story on YouTube reached 85,000 views
This multi-platform traction helped the brand reach audiences far beyond Bengaluru, across India and even internationally.
Prestigious Collaborations: Better India Feature Gains Momentum
The startup was also spotlighted by The Better India, whose Instagram collaboration post alone reached over 60,000 people.
The feature celebrated the entrepreneurial spirit of mothers who built a food venture on passion, hard work, and community love.
Twitter (X) Amplification: Endorsements from Top Voices
The brand received unprecedented attention on X (formerly Twitter), led by praise from business and biotech leaders.
Notable mentions include:
- The New Indian Express Bengaluru (TNIE)
- NDTV
- Seema Ahuja (Biocon)
- Kiran Mazumdar-Shaw, posted twice in appreciation
- The Better India on X
Kiran Mazumdar-Shaw’s admiration added enormous credibility, positioning the food-truck as a model for purpose-led micro-entrepreneurship.
Mainstream Media Coverage Across India & Abroad:
The startup’s inspiring story was widely covered across major digital and print outlets:
- Indian Express featured an in-depth story
- Times Now highlighted their growing popularity
- NDTV praised the mother-entrepreneurs’ dedication
- Times of India covered the breakthrough success
- Zoom TV (Facebook) shared the heartwarming journey
- MSN News amplified national visibility
- German media outlet IT-Boltwise featured the story internationally
Even LinkedIn saw strong traction as Better India reposted the story to a professional audience.
Television Breakthrough: NDTV Airs Multiple Prime-Time Segments
A major milestone was the startup’s repeated coverage on NDTV, including:
- Telecast 1: 22nd October, 7:30 PM
- Telecast 2: 23rd October, 7:00 AM
- Telecast 3: 26th October (multiple replays throughout the day)
Additionally, NDTV aired a special segment titled “Coolest Startup”, further elevating the brand in India’s national entrepreneurial landscape.
Why This Story Went Viral: Authenticity, Heart & Community
The incredible media coverage and viral reach were driven by:
- A genuine, emotional founder story
- The unique appeal of a mom-run food truck
- Strong community engagement
- Inspirational messaging around resilience, family support, and grassroots entrepreneurship
These elements created a narrative that felt real, relatable, and deeply inspiring.
Conclusion: A Small Food Truck That Won India’s Heart
From August to November 2025, this Bengaluru mom-led food-truck startup didn’t just sell food, it created a movement of inspiration, becoming one of the most widely discussed small-business stories of the year.
With millions of views, national media praise, and recognition from influential leaders, the brand stands as proof that authentic storytelling and heartfelt entrepreneurship can build empires, even from the back of a food truck.
