Startup Originals Team
Swiggy has shut down its standalone 15 minute instant food delivery app Snacc, less than a year after its launch. The move comes as the company sharpens its focus on profitability and sustainable growth. The app has reportedly been removed from app stores, signaling a complete exit from this experimental vertical.
Launch and Concept
Snacc was launched in January 2025 as a quick service platform offering snacks, beverages, breakfast items, and ready to eat food within 15 minutes. The service initially operated in select cities such as Bengaluru and Gurugram. It aimed to tap into rising demand for ultra fast convenience, positioning itself in the growing quick commerce space.
Why the Model Struggled
Despite showing early signs of product market fit, the underlying economics did not support long term scalability. The 15 minute promise required high operational intensity, including dense dark store networks and rapid last mile logistics. With smaller order values and thin margins, profitability became difficult to achieve.
Strategic Shift Toward Profitability
The shutdown reflects a broader industry trend where food and quick commerce platforms are prioritising sustainable unit economics over rapid expansion. Swiggy is reportedly reallocating resources and teams from Snacc into its core food delivery and quick commerce operations, where scale and margins are stronger.
Industry Implications
Snacc’s closure highlights the structural challenges of ultra fast food delivery in India. While speed attracts customers, the cost of maintaining such operations remains high. The decision signals that even large players are becoming cautious about high burn experimental models and are choosing financial discipline over aggressive expansion.
