Startup Originals Team
Swiggy, one of India’s leading food delivery platforms, has unveiled its latest service-DeskEats-targeted specifically at office-goers and working professionals. With DeskEats, Swiggy aims to seamlessly integrate food delivery into the daily work routine of employees across the country.
DeskEats: What It Offers
DeskEats is now live in more than 7,000 tech parks, corporate complexes, and business centers, spanning 30 cities, including major hubs like Delhi, Mumbai, Bengaluru, Chennai, Gurugram, Pune, and Kolkata. Users gain access to nearly 700,000 menu items from over 200,000 restaurants, all tailored to suit professional and office settings. The service can be accessed within the Swiggy app by simply typing “Office” or “Work” in the search bar.
Curated Collections for Every Workday Moment:
Swiggy has designed DeskEats with several curated menu categories, each created to fit different workplace scenarios and needs:
- Value Combos
- Stress Munchies
- Healthy Nibbles
- Teamwork Bites
- Deadline Desserts
- One-handed Grabbies (meals and snacks you can eat with one hand, ideal for multitaskers)
- Sip-tastic Fuel (beverages to refuel during work hours)
For example, in the “Stress Munchies” category, Chicken Popcorn was the most popular in Bengaluru, Mumbai preferred Fries, and Gurugram went for Garlic Breadsticks. Across all cities, salads topped the “Healthy Nibbles” category.
Early Trends: How Professionals Are Ordering
Mumbai has emerged as the leading city in DeskEats adoption, and the “One-handed Grabbies” collection accounts for nearly 30% of all DeskEats orders—demonstrating a demand for convenient, no-fuss meals suitable for busy work environments.
Integration With Corporate Rewards:
DeskEats builds on Swiggy’s recently launched Corporate Rewards Program, which allows companies to offer special Swiggy benefits to employees as workplace incentives or wellness perks. The program has already reached over 14,000 companies and seen participation from 1.5 lakh employees within its first three months.
Corporate users can unlock exclusive benefits, including discounts on food delivery, Dineout, and Instamart purchases, by searching for “Corporate” in the Swiggy app.
Conclusion: Aiming to Redefine Office Meals
With DeskEats, Swiggy is reimagining food delivery for the modern professional – making it easier than ever to enjoy a meal at your desk, whether you need a quick bite between meetings, a healthy snack to refuel, or a team celebration treat. This new offering is set to reshape India’s workplace dining experience, one lunch break at a time.
