Startup Originals Team
At a time when global sportswear giants dominated the shelves, one young woman noticed a simple but powerful gap. Indian women were struggling to find activewear that truly fit their bodies and lifestyle. That observation led Minu Margaret to quit her corporate career and start BlissClub in 2020, a brand built purely around comfort, confidence, and community.
The Problem She Refused to Ignore
Minu realised that most activewear in India was either designed for Western body types or lacked comfort for everyday Indian use. Women often compromised on fit, movement, or quality. Instead of adjusting to the market, she decided to redesign it. BlissClub was born with a clear focus on inclusive sizing, thoughtful design, and products tested for real Indian conditions.
Starting in the Middle of a Pandemic
Launching a fashion brand during the pandemic was a bold move. But BlissClub leaned heavily into digital-first growth. Through strong storytelling, relatable branding, and building a loyal online community of women, the brand quickly gained traction. Instead of just selling leggings, it sold comfort and confidence.
Community Before Scale
What made BlissClub different was its community-first approach. The brand actively engaged with customers, gathered feedback, and improved products continuously. Word-of-mouth marketing and authentic customer advocacy helped it grow rapidly without relying only on discounts. The focus remained on long-term brand love rather than short-term sales spikes.
From Online Startup to ₹600 Crore Brand
Within a few years, BlissClub expanded beyond online channels into physical retail stores, strengthening its presence across India. The company’s valuation crossed ₹600 crore, making Minu Margaret one of the youngest founders in India’s D2C space to build a brand of that scale. The journey earned her national recognition and positioned BlissClub as a serious player in India’s activewear market.
Conclusion
BlissClub’s rise proves that powerful businesses are built by solving real problems. By listening to women, focusing on comfort and inclusivity, and building a strong community, Minu Margaret transformed a simple insight into a ₹600 crore brand. Her story is not just about activewear, it is about believing that Indian women deserve better and building a company to deliver exactly that.
