Startup Originals Team
Nutrition drink brand Complan has appointed young cricketer Vaibhav Sooryavanshi as its new brand ambassador in India, as part of a campaign focused on growth, dreams, and daily nutrition support. The move reflects the brand’s effort to connect with children and young athletes through relatable role models.
Aiming to Inspire Young Aspirations
The new campaign positions Vaibhav Sooryavanshi as a symbol of determination and early achievement, aligning with Complan’s long-standing messaging around growth and nourishment. By featuring a young and emerging sportsperson, the brand aims to resonate with school-going children and parents who associate nutrition with physical development and confidence.
Company officials said the association highlights the importance of consistent nutrition in supporting everyday activities and long-term ambitions, especially during growing years.
Why Vaibhav Sooryavanshi
Vaibhav Sooryavanshi has gained attention as one of India’s promising young cricket talents. His age and early progress in the sport make him a natural fit for a brand that focuses on growth during formative years.
Marketing experts note that brands are increasingly choosing younger ambassadors who reflect authenticity and relatability, rather than relying only on established stars. This approach helps build stronger emotional connections with younger audiences.
Campaign Focus on Nutrition and Growth
The campaign emphasises how daily nutrition plays a role in supporting physical growth, mental focus, and energy levels. Through storytelling centred on discipline, practice, and belief, Complan aims to reinforce its positioning as a trusted nutritional partner for children pursuing academics, sports, and other interests.
The brand said the messaging will highlight everyday routines rather than extraordinary achievements, underlining that consistent habits contribute to long-term success.
Expanding Youth-Centric Brand Strategy
Complan has traditionally focused on children and teenagers, positioning itself as a drink that supports growth during key developmental stages. The appointment of a young cricketer aligns with its broader strategy to stay relevant among modern families and evolving lifestyle aspirations.
The campaign is expected to roll out across television, digital platforms, and on-ground activations, targeting households with school-age children.
Looking Ahead
With Vaibhav Sooryavanshi as its new brand ambassador, Complan aims to strengthen its connection with the next generation of consumers. The brand believes the partnership will help reinforce conversations around balanced nutrition, discipline, and the pursuit of dreams.
As competition in the nutrition and health drink segment intensifies, such youth-focused associations are likely to play a key role in shaping brand recall and trust among families across India.
