Startup Originals Team
Bollywood superstar Ranveer Singh has officially stepped into the world of premium spirits with the launch of RANGEELA, a new vodka brand created in partnership with ABD Maestro Pvt. Ltd., the luxury arm of one of India’s leading liquor companies. The actor’s venture signals his expansion into a fast-growing lifestyle segment, combining his signature energy with high-quality spirit production.
A Vibrant New Brand Inspired by Ranveer’s Personal:
RANGEELA has been positioned as a vibrant, expressive, and contemporary vodka label shaped around Ranveer Singh’s colourful and fearless personality. The brand aims to appeal to modern consumers who enjoy stylish experiences, dynamic flavours and a bold, youthful aesthetic that mirrors the actor’s own creative identity.
Crafted for Premium Quality and Smoothness:
The vodka is produced using triple distillation followed by platinum chill filtration, a process designed to deliver a refined, crisp, and exceptionally smooth drinking profile. RANGEELA is crafted to suit both neat sipping and mixology, aligning with India’s growing preference for cocktail-friendly spirits.
Launch and Pricing Details:
RANGEELA has made its debut in Maharashtra, where a 750 ml bottle is priced at ₹2,400, clearly indicating its placement in the premium segment. The brand’s makers plan to introduce the vodka in Goa, West Bengal and several northern states in the coming months as part of a phased nationwide rollout.
Tapping Into India’s Fast-Growing Spirits Culture:
With cocktail culture rising rapidly across Indian metros, premium vodka has become one of the most in-demand categories among young urban consumers. Ranveer’s entry into this space brings star power, strong brand storytelling and a lifestyle-driven approach, potentially giving RANGEELA a competitive edge in a notoriously crowded market.
A New Entrepreneurial Chapter for Ranveer Singh:
Beyond cinema and fashion, Ranveer Singh continues to expand his creative footprint into new industries. With RANGEELA, he blends personality with product quality, attempting to shape a brand that reflects authenticity, originality and modern India’s evolving tastes.
