Startup Originals Team
ASUS India has officially named Raj Shamani-entrepreneur, creator, and host of the immensely popular podcast “Figuring Out With Raj Shamani”-as the brand ambassador for its ExpertBook Series, designed for “Worry-Free Business.” This collaboration brings one of India’s top digital voices together with a technology brand aiming to redefine business computing for a new generation of professionals and creators.
A Partnership Built on Shared Values:
The partnership between ASUS and Raj Shamani is rooted in common values: trust, resilience, innovation, self-made success, curiosity, and a relentless drive to empower others. With over 18 million subscribers and more than 8 billion views across platforms, Raj Shamani’s influence represents the aspirations of modern Indian professionals, making him a fitting face for the ExpertBook lineup.
Mission: Empowering India’s Next Generation
ASUS states that the collaboration is more than a typical endorsement-it’s a joint mission to help Indian professionals, entrepreneurs, freelancers, and students turn their potential into performance. The ExpertBook Series is promoted as offering powerful, durable, and enterprise-grade devices that support high productivity, robust security, and dependable after-sales service. The aim is to cater to a wide range of users, including business leaders managing hybrid teams and enterprises seeking reliability and ease of use.
Extending India’s Voice Globally:
This partnership is positioned as the first of its kind for both ASUS ExpertBook and Raj Shamani. As Raj expands his podcast internationally, the collaboration strategically aligns with India’s growing presence on the global innovation and entrepreneurial stage. ASUS highlights that it wants to amplify Indian aspirations worldwide, supporting professionals as they take on new challenges and scale new heights.
Voices Behind the Partnership:
Dinesh Sharma, Vice President, Commercial PC and Smartphone at ASUS India, Sri Lanka, and Nepal, commented:
“We are proud to welcome Raj Shamani as the embodiment of our ASUS ExpertBook Series. This partnership comes from a natural alignment driven by ambition and shared purpose: to help individuals turn potential into performance. Both Raj and our ExpertBook Series focus on empowering ambition, enabling progress, and supporting the new generation of Indian professionals. Our ExpertBook Series delivers uncompromised performance, unmatched durability, enterprise-grade security, and unparalleled after-sales service-enabling a truly worry-free experience for every business and professional.”
Raj Shamani added:
“This partnership is personal. I’ve always believed ambition should never be limited by the tools you use, and ASUS ExpertBook is built for people who are building something bigger than themselves. Whether you’re a young creator, a founder, or a future business leader, this device is your launchpad. I’m proud to represent ASUS as their brand ambassador as this brand shares my belief in dreams, ambition, hustle, and making bold ideas real through worry-free technology.”
Conclusion
The tie-up between ASUS and Raj Shamani extends beyond branding to deliver a message: with the right technology, ambition knows no limits. The ASUS ExpertBook Series, now championed by one of India’s most dynamic content creators, looks to inspire and enable the leaders, doers, and dreamers shaping modern India and carrying its ingenuity onto the world stage.
