Startup Originals Team
Digital payments startup Pay10 has officially announced Virat Kohli and Anushka Sharma as its global brand ambassadors. The timing is strategic, this move comes just ahead of the launch of its UPI-enabled payments app in India.
Ambassador Role & Campaign Strategy:
Kohli and Sharma will feature prominently across brand films, digital campaigns, and on-ground activations, aimed at promoting Pay10’s core values of security, convenience, and inclusivity in payments.
Prabhpreet Singh Gill (Harry Gill), Chairman of Pay10, said:
“Pay10 is building a brand for the next generation of digital finance … Virat and Anushka embody these same qualities.”
Their personalities, Kohli’s discipline and performance, and Sharma’s authenticity and entrepreneurial mindset, are positioned as a natural match for Pay10’s vision.
What Pay10 Offers: Payments & Beyond
Pay10 is a fintech firm operating across multiple payment verticals. Its offerings include:
- Merchant services & QR-driven payments
- Remittances & real-time cross-border transactions
- Consumer and merchant wallets + stored value solutions
- Support for India’s UPI system, with interoperability across markets
With Kohli and Sharma having a joint social media reach exceeding 500 million followers, Pay10 expects a substantial boost in brand visibility across demographics and geographies.
Statements from the Ambassadors:
Virat Kohli remarked:
“Pay10 is transforming digital payments … I’m proud to support a brand that shares my commitment to constantly pushing boundaries.”
Anushka Sharma added:
“Payments with Pay10 are smooth and secure … I understand how important it is to have reliable payment solutions that make every transaction effortless.”
What This Means for Pay10:
- The choice of such high-profile ambassadors signals Pay10’s intent to scale rapidly and compete aggressively in India’s fintech space.
- By aligning with UPI and integrating interoperable features, Pay10 positions itself as both a domestic and international payments player.
- The partnerships help in creating early trust in a crowded market where user security and reliability are key differentiators.
