Startup Originals Team
Navo, an AI-enabled B2B wholesale platform for fashion, has secured a ₹8 crore seed investment led by IndiaQuotient, with participation from Antler and existing backers. The funding will help the company scale operations, strengthen its supply chain, improve trend prediction, and grow its retailer base.
About Navo & What It Does:
- Navo is a digital wholesale marketplace focused on fashion, especially catering to tier-2 and tier-3 retailers across India.
- The platform uses a proprietary AI engine that scans large volumes of data (for example, over 10,000 YouTube videos and 500,000 images monthly) to predict upcoming fashion trends, ranging from celebrity sarees to popular graphic tees, before they arrive in the mainstream.
- Each month, Navo adds 5,000+ curated designs for retailers to order. Its operations support doorstep delivery within 7–10 days from production.
- The startup has already onboarded 50,000 retailers across 250+ districts. It reports a 50% repeat purchase rate within 30 days and a return rate under 5%, reflecting positive product acceptance.
Use of Funds & Growth Plans:
- The new capital will be invested in:
1. Retailer Acquisition & Expansion – growing presence in deeper geographies
2. Supply Chain & Fulfillment Enhancements – improving logistics, reducing lead times
3. AI & Trend Forecasting Capabilities – refining algorithms, improving accuracy
4. Product & Technology Team Growth – hiring engineers, designers, and operations talent - To replicate an offline wholesale experience, Navo offers live video shopping, reels-led browsing, and agent-assisted ordering to make digital wholesale more intuitive.
Why This Funding & Platform Matter:
- Fashion wholesale in India is a massive but traditionally offline domain. Navo’s model brings speed, trend responsiveness, and lower risk to local retailers.
- By predicting trends before they become mainstream and enabling small retailers to access those designs quickly, Navo helps them stay competitive against big brands.
- The involvement of investors like IndiaQuotient and Antler strengthens credibility and resources for scaling in a competitive space.
Conclusion:
Navo’s ₹8 crore seed round positions it to accelerate growth in a largely untapped fashion wholesale market. With AI predictions, fast delivery, and strong retailer traction, the platform aims to become a go-to B2B fashion channel for retailers across Bharat. As it scales, its success could redefine how trends travel from design studios to small shops in India.
