Startup Originals Team
What started as a chance meeting on the very day their business was born has now grown into a heartfelt entrepreneurial journey. Nitesh and Rajini, a young couple driven by passion, partnership and persistence, have built a thriving food-truck-based baking venture within just one and a half years, proving that when love and ambition come together, great things can happen.
A Journey That Began With Passion and Partnership
Nitesh and Rajini met on the day their business started, a moment that marked not only the beginning of their relationship but also the foundation of a dream they would build together. While Nitesh continues to work as a full-time professional, Rajini has turned her lifelong love for baking into a full-time venture, dedicating her mornings to evenings baking fresh items for their customers.
Rajini’s passion began during her college days, where she took custom orders and baked on demand. Even after stepping into the corporate world, she continued baking in her free time. Eventually, she chose to build something of her own, and the food truck business became their fresh start.
Building a Business From Scratch
In the past year and a half, the couple has opened four locations, of which two are currently operating. Their business runs as a lean and efficient setup supported by four employees, all of whom are paid through the revenue generated by the startup.
The financial backbone of the business includes:
- ₹6 lakh investment for the food truck
- ₹2 lakh spent on kitchen equipment
- Total monthly revenue: ₹1–1.5 lakh
- Monthly transactions: 750–900
Despite early challenges, the couple has stayed committed to quality, affordability and customer experience, which has helped the business maintain steady growth.
A Vision for the Future
Looking ahead, Nitesh and Rajini plan to open multiple cafés in the next five years, with projected revenue of ₹5–10 lakh per café. Their goal is to create welcoming spaces where people enjoy freshly baked items while supporting young talent.
A key aspect of their mission is offering part-time opportunities to college students. They believe in empowering young people to earn while they study, while also helping the business scale sustainably.
A Unique Franchise Model Built for Accessibility
The couple has introduced a simple and accessible franchise model to encourage aspiring entrepreneurs:
- No royalty fees
- No annual charges
- The only major cost is the food truck or vehicle
- Stock is purchased in bulk from the couple
- Franchise owners resell at their own price and keep 100% of the margin
This model removes financial barriers and enables young entrepreneurs to start earning quickly with minimal overheads.
Love, Work and Building a Life Together
As their business grows, so does their personal journey. Nitesh and Rajini, who began as business partners and soon became life partners, are now set to get engaged next month. Their story shows how mutual respect, understanding and shared goals can turn dreams into reality.
Rajini offers a heartfelt message to young people:
“Choose your partner mindfully. Make sure you’re compatible so you can build a good life together. If you choose wisely, your business will grow beautifully, and your togetherness will stay strong.”
Conclusion:
From a single meeting to a thriving food truck venture, Nitesh and Rajini’s story is proof that passion, partnership and perseverance can create extraordinary success. Their journey continues to inspire young entrepreneurs who dare to dream, and choose to build those dreams hand in hand.
