Startup Originals Team
For Bhumi Pednekar and Samiksha Pednekar, this journey is more than just business. It is a story of resilience, sisterhood, and building something meaningful after personal loss.
Together, they founded Backbay with a bold vision to create a ₹100 crore brand within the next 3 to 4 years.
The Idea Not Just Another Water Brand
Backbay was never meant to be just another bottled water company. The sisters spent nearly two years building the brand with a clear focus on premium quality, sustainability, and purpose.
Their goal was to create a product that stands out in both experience and impact.
Built at the Source Pure and Natural
One of Backbay’s biggest strengths lies in its origin. The company has set up its manufacturing unit in Himachal Pradesh, where the water is bottled directly at the source.
This ensures that the water retains its natural minerals and electrolytes, offering a premium and authentic drinking experience.
Scaling With Impact
Backbay is not just focused on growth but also on impact. The brand already has a production capacity of 45,000 boxes per day.
A significant part of its workforce is women led, creating employment opportunities and supporting local communities.
This approach allows the company to grow while contributing to social development.
Smart Premium Positioning
Backbay has positioned itself in a unique segment of the market.
Pricing:
500 ml at ₹150
750 ml at ₹200
Instead of competing with ultra luxury glass bottled brands or low cost plastic options, Backbay sits in a sweet spot of affordable luxury. This makes premium water accessible while maintaining exclusivity.
A Bond That Built the Brand
The emotional strength behind Backbay comes from the sisters’ relationship. After losing their father, life changed significantly.
Samiksha shared that Bhumi became her support system during difficult times, while Bhumi describes Samiksha as her emotional strength.
This deep bond has played a key role in shaping the brand’s journey and vision.
The Road Ahead
With a clear strategy, strong positioning, and emotional foundation, Backbay aims to reach ₹100 crore in revenue within 3 to 4 years.
The long term vision is to become India’s most trusted premium water brand.
Conclusion More Than a Business
Backbay is not just about selling water. It is about building a brand with purpose, emotion, and impact.
Bhumi and Samiksha Pednekar’s journey shows that sometimes the strongest businesses are built not just with strategy, but with shared dreams and resilience.
