Startup Originals Team
In a bold move that signals its evolution into a House of Brands, Foxtale has introduced Hula Hoop, a vibrant new bodycare label already being celebrated as India’s very own Sol de Janeiro. Positioned at the intersection of derm-grade science and playful sensoriality, Hula Hoop aims to transform India’s below-the-neck skincare, a segment that has long lacked innovation, effectiveness and joy.
Designed for a generation that loves honest before-and-after results as much as sensorial pleasure, Hula Hoop brings facial-grade actives to bodycare, addressing widespread concerns like pigmentation, tan, strawberry skin, and texture damage caused by sun exposure and hard water.
A New Category in India: ‘Fun’ctional Bodycare
Foxtale recognised a gap in the bodycare market – where products were either basic FMCG offerings or overly clinical formulas lacking personality. Hula Hoop enters this space as a refreshing middle ground: high science paired with high spirits.
With vibrant packaging, playful textures, and fragrance-forward formulations like Cherry Blossom Mochi, the brand promises efficacy without compromising the fun, emotional experience consumers crave.
Derm-Grade Actives for Real Below-the-Neck Results
Hula Hoop’s formulations are powered by Foxtale’s robust R&D capabilities, bringing proven skin actives into the bodycare format while maintaining barrier-friendly pH levels.
Key launches include:
• Brightening Body Wash
Powered by Lactic Acid + Niacinamide, this wash reduces tan, brightens skin, and hydrates deeply through a maleic acid–castor oil complex that locks in moisture even after rinsing.
• Exfoliating Body Wash
Formulated with Salicylic Acid + Zinc PCA, ideal for smoothing strawberry skin, treating ingrown hairs, and improving texture without stripping the skin.
• Brightening Body Lotion with SPF 30
Combines Niacinamide, Kojic Acid and sun protection to fade pigmentation and offer a lasting, radiant glow.
Dr. Ramesh Surianarayanan, R&D Head at Hula Hoop, explains,
“The biggest challenge in bodycare has always been the trade-off between efficacy and experience. With Hula Hoop, we refused to compromise. We transferred high-performance facial actives into robust body formulations that treat stubborn concerns like KP and pigmentation while preserving skin health and sensory joy.”
Romita Mazumdar’s Vision: Science Without Losing Soul
Founder Romita Mazumdar describes Hula Hoop as an expansion of Foxtale’s mission, and a major step toward becoming a 1000-crore company.
She shares,
“Bodycare deserves the same science, nuance and love we give our faces. With Hula Hoop, we wanted real results without losing colour, personality, or fun. This brand brings derm-grade efficacy below the neck while celebrating the cultural vibrancy of India.”
Hula Hoop isn’t just about skincare; it’s about reframing bodycare as a joyful ritual rather than a chore. Its youthful design – including bold pink-and-yellow bottles shaped with curves inspired by a hula hoop, sets it apart on shelves crowded with neutral clinical products.
The Audience: Young Indians Who Want Results and Playfulness
Hula Hoop speaks directly to a generation that values:
- Proven actives
- Candid, unfiltered storytelling
- Body positivity
- Affordable indulgence
- Colourful, mood-boosting packaging
As one early reviewer said,
“Finally, a Sol de Janeiro-like bodycare brand that most Indians can actually afford.”
A Major Step Toward Foxtale’s House-of-Brands Future
With Hula Hoop, Foxtale signals its next chapter – building multiple sub-brands that combine deep R&D, strong digital storytelling, and consumer-centric innovation.
Hula Hoop is now available at:
🔗 https://foxtale.in/collections/hula-hoop
🔗 Instagram: @hulahoop.body
Conclusion:
Hula Hoop arrives as a category-defining brand – fun, colourful, scientifically advanced, and emotionally uplifting. If Sol de Janeiro made Brazilian bodycare iconic worldwide, Foxtale is now poised to do the same for India with a brand rooted in culture, performance, and pure dopamine energy.
Foxtale’s newest launch isn’t just a bodycare line.
It’s a movement bringing joy back to skincare – one bright, bouncy bottle at a time.
