Startup Originals Team
In an industry dominated by flashy marketing, influencer hype, and outsourced manufacturing, Fixderma has chosen a very different path, one rooted in science, clinical credibility, and long-term trust. Over the last 15 years, this Indian skincare brand has quietly built a global reputation by focusing on what truly matters: dermatology-led innovation, in-house manufacturing, and products that solve real skin concerns.
The Underdog That Built a Legacy Quietly
Founded with a science-first mindset, Fixderma has spent over a decade and a half working closely with more than 15,000 dermatologists across India and abroad. While many skincare brands entered and exited the market chasing trends, Fixderma continued to grow steadily, expanding its presence to 40+ countries. This growth was not driven by noise, but by consistency, credibility, and dermatologist trust.
An Indian Factory Powering Global Skincare Solutions
At a time when nearly 95% of skincare brands rely on third-party manufacturers, Fixderma stands apart with its own state-of-the-art manufacturing facility in Neemrana, Rajasthan. This gives the brand full control over quality, formulation, and innovation. From research to production, everything is closely monitored, ensuring global standards while staying deeply rooted in India.
Dermat-Prescribed, Not Just Dermat-Approved
In today’s skincare landscape, “dermat-approved” labels are common marketing tools. Fixderma goes a step further, it is a dermatologist-prescribed brand. This distinction reflects years of clinical validation and trust built within the medical community, positioning Fixderma as a serious skincare solution rather than a cosmetic trend.
Innovation with Purpose: Patented Products That Solve Real Problems
Fixderma’s innovation philosophy is driven by unmet needs, not buzzwords. One of its most notable breakthroughs is Nigrifix, a patented formulation designed to manage hyperpigmentation associated with Acanthosis Nigricans (AN), a condition often ignored despite its emotional and physical impact. Developed with sensitivity and scientific rigor, Nigrifix addressed a real problem that many consumers faced silently.
Another patented product, FCL AHA Lightening Gel HQ, showcases Fixderma’s expertise in controlled exfoliation. Designed to improve skin tone, texture, and clarity, it delivers results without compromising skin safety. Notably, Fixderma is the only D2C skincare brand in India with patented products in its portfolio, underlining its deep R&D strength.
National Recognition: Shark Tank India Season 5
A defining moment in Fixderma’s journey came when Shaily Mehrotra, co-founder of Fixderma, appeared as a Shark on Shark Tank India Season 5. Her presence marked more than personal success, it symbolised the recognition of a science-led, quietly built brand. Her journey resonated with founders and consumers alike, reinforcing Fixderma’s values of clarity, consistency, and conviction.
Partnering with Excellence: Neeraj Chopra
Fixderma’s association with Olympic gold medallist Neeraj Chopra felt authentic and aligned. Known for discipline, resilience, and performance under pressure, Neeraj reflects the same values Fixderma stands for. This partnership reinforced a powerful message: skincare is not just about appearance, but about performance, protection, and recovery in real-world conditions.
Global Skincare, Local Roots
Despite its global footprint, Fixderma remains proudly Indian at its core. Its products are designed with diverse skin needs in mind, combining global dermatological science with local insight. This balance has helped the brand gain international relevance without losing authenticity.
Conclusion: Built on Science, Sustained by Trust
Fixderma’s story is one of quiet resilience and purposeful innovation. While others chased trends, the brand focused on building a strong scientific foundation. Today, with patented products, global presence, dermatologist trust, and in-house manufacturing, Fixderma stands as proof that long-term success in skincare comes not from hype, but from honesty, science, and consistency.
