Startup Originals Team
FincFriends, the captive non-banking financial company (NBFC) behind digital lending platform RupeeRedee, has announced the appointment of Vishal Bhatia as Chief Financial Officer (CFO). This key leadership hire follows the company’s recent Rs 41.5 crore debt funding round, setting the stage for stronger financial strategy and expansion into new markets.
About Vishal Bhatia:
Vishal Bhatia brings more than 20 years of experience in financial services, lending, and fintech, with past roles at Balancehero India, PayU, and other major firms. At FincFriends, he will focus on:
- Enhancing cost efficiency and financial controls
- Strengthening investor relations, budgeting, and audit readiness
- Structuring capital to fuel expansion across India
Strategic Goals: Scaling and Expanding Reach
With Bhatia on board, FincFriends aims to:
- Build deeper partnerships and robust risk assessment frameworks
- Streamline processes using technology-led solutions
- Expand credit offerings and optimise disbursal processes
- Reduce non-performing assets (NPAs)
Special emphasis is being placed on scaling operations in Tier 2 and Tier 3 cities, where demand for affordable credit is surging.
Leadership Perspectives:
Artem Andreev, FincFriends:
Highlighted that Vishal’s expertise comes at a critical juncture as the company strengthens its financial infrastructure, driving sustainable growth and enhancing investor confidence.
Vishal Bhatia, CFO:
Expressed excitement about joining FincFriends during a dynamic phase, stating his commitment to building a solid financial foundation and ensuring robust governance, especially as the company expands into new markets.
Company Vision and Future Plans:
Founded in 2017, FincFriends is dedicated to bringing inclusive credit access to underserved markets throughout India. The company is focused on:
- Improving its balance sheet and internal reporting for quicker, data-led decisions
- Upholding high asset quality and compliance standards
Conclusion:
The appointment of Vishal Bhatia as CFO and the recent funding round underscore FincFriends’ commitment to sustainable growth, better governance, and serving millions with accessible, affordable lending solutions. As the company accelerates its operations into new markets, its financial foundation is stronger than ever.
