Startup Originals Team
Popular Indian wearables brand Boult has officially rebranded itself as GOBOULT, marking the start of a transformative phase in the company’s journey. Following an impressive financial year that saw revenue hit Rs 800 crore in FY25-almost double its earnings from two years prior-GOBOULT is now focused on breaking the Rs 1,000 crore mark in FY26 and charting the course for international expansion.
Why the Rebrand? A Vision for Global and Youthful Innovation:
Co-founder Varun Gupta describes the rebrand as “a personal milestone” and a strategic move to stay ahead in a rapidly evolving market. “Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief. With GOBOULT, it’s not just a new name; it’s about operating and thinking at the pace and personality of the next generation,” Gupta shared.
The change reflects the company’s commitment to driving Indian innovation globally, appealing to Gen Z sensibilities, and reinventing itself as a bold, future-ready tech brand.
Focusing on Premium Segment and Design Innovation:
GOBOULT is stepping up its product strategy by targeting the Rs 2,000+ average selling price (ASP) segment. The brand will introduce a broader range of wearables, fashion-inspired audio gadgets, and personal tech devices, all with enhanced focus on design, build quality, and user experience.
To support this, the company is increasing its retail presence tenfold-from 3,000 to over 30,000 stores-spanning general trade, modern retail, and new experience-focused outlets in the next 18 months.
Major Investment in R&D and Technology:
A significant Rs 25 crore is being allocated to research and development and design innovation. GOBOULT is determined to become an AI-first company, working on intelligent hardware, deeper software integration, and intuitive user interfaces. Plans are also in place to strengthen its engineering and design teams to support these ambitious goals.
Expanding Footprint: Going Global
Next year, GOBOULT plans to embark on international expansion, with a primary focus on the United States, Europe, Southeast Asia, and East Asia. The new name and branding have been designed to resonate with both Indian and global audiences, positioning GOBOULT as the personal tech brand of the future.
Building Toward a Rs 2,000 Crore Vision:
Tarun Gupta, co-founder, emphasized that delivering a premium user experience at every business touchpoint is crucial for the company’s next growth phase. This includes a consistent, high-quality experience in retail stores, packaging, and product itself. GOBOULT’s expanded retail network, an exciting pipeline of new products, and an aggressive international strategy place it on track for its long-term vision-reaching Rs 2,000 crore in revenue by 2030.
Conclusion: A Fresh Chapter for a Future-Ready Indian Tech Brand
With its new GOBOULT identity, premiumization drive, technological innovation, and global ambitions, the company is ready to write its next growth story-both in India and around the world.
