Startup Originals Team
Packaged foods brand Bisk Farm has appointed Bollywood actor Shraddha Kapoor as its new brand ambassador, aiming to deepen its presence and recall across markets in India. The partnership is part of the company’s broader strategy to connect with consumers through relatable, everyday moments.
Focus on ‘Chai Break’ Moments
As part of the association, Bisk Farm has rolled out a new campaign for its popular biscuit Rich Marie, highlighting chai breaks as small but joyful personal rituals. The campaign positions tea-time not just as a routine, but as a moment of pause, comfort, and self-connection, an emotion the brand believes resonates strongly with Indian households.
Why Shraddha Kapoor Fits the Brand
According to the company, Shraddha Kapoor was chosen for her wide cross-generational appeal and warm, approachable image. Her persona aligns with the brand’s values of simplicity, positivity, and everyday happiness, making her a natural fit to represent Rich Marie and Bisk Farm’s larger product portfolio.
Strengthening National Brand Recall
Bisk Farm has been steadily expanding beyond its strongholds to build a truly pan-India presence. The new campaign featuring Kapoor will be promoted across television, digital platforms, and social media, helping the brand reach urban and semi-urban consumers more effectively.
Competitive Biscuit Market Strategy
India’s biscuit and packaged snacks segment remains highly competitive, with brands fighting for visibility in both modern trade and kirana stores. Marketing experts say celebrity-led storytelling around everyday consumption moments, like chai breaks, helps brands stand out and build emotional connections with consumers.
Looking Ahead
With this appointment, Bisk Farm aims to reinforce Rich Marie’s positioning as a light, everyday companion while boosting overall brand visibility nationwide. The company expects the campaign to support both market expansion and stronger consumer engagement in the coming months.
Conclusion
By bringing Shraddha Kapoor on board, Bisk Farm is betting on emotional storytelling and mass appeal to drive growth. The new campaign underscores how simple, familiar moments, like a cup of chai, continue to be powerful touchpoints for Indian brands seeking deeper consumer connect.
