Startup Originals Team
Bengaluru-based startup Beyond Appliances has raised $4 million (about Rs 34 crore) in a Series A round led by Fireside Ventures, with support from Dharana Capital. Known for its innovative Android-powered kitchen devices, the company aims to accelerate expansion, manufacturing, and bring new tech-driven products to millions of Indian households.
Product Innovations and Market Focus:
Founded in 2024 by Eshwar K Vikas and Rakesh Patil, Beyond Appliances specializes in:
- Android Smart Chimneys: Users can stream content, play music, set reminders, and create grocery lists using integrated apps.
- Smart Stoves: Feature digital timers and whistle counters for enhanced convenience and safety.
- Plug-and-play Chimneys & Smart Hobs: Easy installation and added smart features for modern kitchens.
The company estimates the Indian stove and chimney market at $2 billion, with chimneys growing rapidly at a 25% CAGR and premiumisation driving demand.
Expanding Manufacturing and Distribution:
Operating four factories in Bengaluru with a monthly output of 8,000 – 10,000 units, Beyond Appliances plans to add two more facilities by the end of the year. This increased capacity will help double its current annual revenue run rate of Rs 50 crore.
Distribution highlights:
- Online Dominance: 80% of sales come from online marketplaces, including the company’s website, Amazon, and Flipkart.
- Metros & Tier-I Cities: Account for 60% of total sales.
- Retail Expansion: Active in Bengaluru and Hyderabad, with plans to enter Mumbai and Delhi through partnerships with large-format and modern trade retailers.
Vision and Leadership:
Co-founder and CEO Eshwar K Vikas shares the brand’s mission:
“To make high-quality, beautifully designed smart kitchen appliances accessible and standard for every Indian home, not just the privileged few.”
Beyond Appliances is betting on digital integration and safety features to offer category-defining products that reimagine home and kitchen experiences.
Investor Perspective:
Suchi Pandya, Principal at Fireside Ventures, commented:
“Beyond Appliances has established itself with consumer trust and product excellence. Its innovation, manufacturing strength, and customer focus put it in a unique spot to scale and lead in the competitive home and kitchen appliances space.”
Conclusion:
With fresh funding and expansion plans, Beyond Appliances is poised to disrupt the traditional Indian kitchen. Smart, tech-led devices like Android chimneys are redefining convenience, design, and safety-making the future of home appliances more connected and consumer-centric.
