Startup Originals Team
Electric mobility startup River has announced the appointment of Ananya Agrawal as its new Head of Marketing, marking a key addition to its leadership team. With a dynamic background in digital marketing, media, and brand strategy across the automotive, FMCG, telecom, and digital-first sectors, Ananya’s arrival at River comes as the company looks to further establish its brand in the rapidly evolving electric vehicle (EV) market.
A Wealth of Experience: Ananya Agrawal’s Career Journey
From TVS Motor Company to River:
Before joining River, Ananya served as the Global Head – Digital Marketing and Media for the Premium Business at TVS Motor Company from December 2022 to July 2025. In this role, he played a central part in shaping digital strategies and enhancing global brand visibility for TVS’s premium product lines.
Key Roles at AB InBev India:
Prior to his tenure at TVS, Ananya was the Head of Media and Martech at AB InBev India, where he worked from February 2021 to November 2022. Here, he drove advanced media and marketing technology initiatives for the beverage giant, adding further depth to his expertise in strategizing high-impact campaigns in the FMCG sector.
The Royal Enfield Chapter:
Ananya’s long association with Royal Enfield, spanning nearly six years, saw him undertake several major roles:
- Global Marketing Manager, Media Planning (April 2019 – Feb 2021)
- Manager – Digital Marketing (April 2018 – March 2019)
- Deputy Manager – Brand Strategy (April 2016 – March 2018)
- Assistant Manager – Marketing (April 2015 – March 2016)
During his time at Royal Enfield, Ananya contributed significantly to the company’s digital transformation and branding efforts on a global scale.
Early Career and Diverse Industry Exposure:
Ananya started his professional journey with stints at top agencies and companies:
- Assistant Manager – Strategic Planning at Reprise Media
- Brand Communication Executive at Mudra Communications
- Executive – Business Development and Marketing at Mogae Digital
He also held roles as Marketing Head at DU Beat and Business Development Executive at Quatrro, gaining early exposure to both media and business strategies.
Moving to River: A Strategic Career Move
By joining River as Head of Marketing, Ananya Agrawal is set to leverage his vast cross-industry experience to strengthen River’s brand presence and drive marketing innovation. His expertise will be crucial as River, an electric mobility startup, aims to scale up and make a stronger mark in the competitive EV segment.
Announcement and Outlook:
Ananya shared news of his new role at River on LinkedIn, expressing excitement about his next chapter. His arrival has been met with enthusiasm within the industry, given his proven ability to lead high-performance marketing teams and execute integrated strategies that span digital, media, and brand-building.
Conclusion:
Ananya Agrawal’s appointment as Head of Marketing at River signals a significant move for the electric mobility player as it gears up for expansion and deeper market penetration. With a proven track record from leading automotive and FMCG brands, Ananya is poised to play a pivotal role in shaping the future of branding and marketing at River.
