Startup Originals Team
Akasa Air, the innovative Indian airline, has taken a significant step toward sustainability and employee comfort by introducing custom-designed, eco-friendly luggage for its cabin crew. In partnership with uppercase, a homegrown lifestyle brand specializing in sustainable baggage, Akasa Air’s new gear promises to enhance both the functionality and style for their crew members while supporting the environment.
Partnership Details:
Akasa Air was founded by Vinay Dube, Aditya Ghosh, and the late Rakesh Jhunjhunwala. Their recent collaboration with uppercase aims to set a new standard for airline crew equipment in India. Uppercase is renowned for its eco-conscious designs and commitment to innovation, making it an apt partner for Akasa Air’s forward-thinking ethos.
What’s New for the Cabin Crew?
Custom-Designed Luggage Features:
- Cabin Stroller:
A hard-shell cabin stroller has been crafted in Akasa Air’s signature colors. This piece is equipped with dual wheels to ensure sturdy and smooth mobility, TSA-approved locks for security, and smart compartments specifically designed for shoes, laundry, and daily essentials. - Matching Tote Bag:
Each cabin stroller is paired with a tote bag that fits securely over the trolley, offering extra structure and storage. This thoughtful design caters directly to the daily needs of the crew.
Employee-Centric Design:
Unlike standard airline-issued baggage, this collection was developed with direct input from Akasa Air’s cabin crew. They provided insights into their day-to-day challenges, ensuring the final products are both convenient and functional. As a result, the crew now has gear that not only meets their practical requirements but also delivers on style and comfort.
Focus on Sustainability:
Both Akasa Air and uppercase share a strong commitment to sustainability. All bags in the new collection are made from eco-friendly materials and are proudly produced in India. This project not only supports the airline’s sustainability goals but also reinforces the importance of responsible manufacturing in the aviation sector.
Voices Behind the Collaboration:
- Belson Coutinho, Co-Founder and COO, Akasa Air:
Coutinho highlighted that this initiative is part of Akasa Air’s broader commitment to employee well-being. He emphasized the airline’s focus on listening to its crew and integrating their feedback into the gear’s design. The goal is to empower crew members with high-quality, sustainable equipment that enhances both comfort and enjoyment during their journeys. - Sudip Ghose, Founder and MD, uppercase:
Ghose stated that the collaboration was a natural fit, as both brands prioritize sustainability and innovation. He stressed that every detail in the luggage was tailored in close partnership with Akasa Air’s crew and expressed pride in having the products made in India.
Conclusion:
Akasa Air’s partnership with uppercase goes beyond just providing new luggage; it reflects the airline’s dedication to sustainability, innovation, and most importantly, its people. The crew now benefits from gear that not only performs well but is stylish, functional, and environmentally responsible, setting a new benchmark in the Indian aviation industry.
