Startup Originals Team
AGEasy, the consumer products brand under Antara Senior Care, has partnered with clean-label nutraceutical company Wellbeing Nutrition to launch a dedicated Gut Care Range formulated exclusively for seniors. Announced on 16 December 2025, the new portfolio addresses one of the most common yet overlooked health challenges among the elderly, age-related digestive issues, by offering products designed specifically for the changing physiology of the senior gut.
Why Senior Gut Health Needs Special Attention:
Digestive discomfort is widespread among India’s ageing population. Studies indicate that four in ten urban seniors experience ongoing gut issues such as constipation, bloating, IBS and acidity, while nearly 50% actively seek treatment. However, most products available today are created for the general population and fail to account for age-related changes like slower metabolism, altered gut microbiome, reduced digestive enzyme activity and higher medication intake. These factors make seniors more vulnerable to digestive imbalance, highlighting the need for solutions designed from the ground up for ageing bodies.
A Purpose-Built Solution for the Ageing Gut:
Recognising this gap, AGEasy and Wellbeing Nutrition co-created a gut care range tailored specifically to senior needs. Instead of modifying existing formulas, the products have been purpose-built using clinically validated ingredients, gentle formats and barrier-friendly compositions that can be consumed easily and safely alongside regular medications. The range blends nutritional science with natural, plant-based ingredients to support digestive rhythm, comfort and consistency in daily life.
Expert Insights Behind the Launch:
Commenting on the initiative, Ishaan Khanna, CEO of Antara Assisted Care Services, said gut health plays a foundational role in senior wellbeing, influencing immunity, inflammation, metabolism and even cognitive health. He noted that the AGEasy Gut Care Range is designed to deliver sustained and reliable relief from common concerns such as acidity, bloating and constipation, while making self-care effortless and dignified for seniors.
Avnish Chhabria, Founder and CEO of Wellbeing Nutrition, added that seniors often face challenges like pill fatigue, swallowing difficulties and reduced nutrient absorption. To address this, the range is offered in easy-to-consume formats such as powders, oral melts and syrups, ensuring comfort, convenience and effectiveness without compromising on scientific rigor.
What the AGEasy Gut Care Range Includes:
The newly launched portfolio features four targeted products:
- Gut Balance – Daily support for overall digestive health
- Consti Calm – Helps promote regular bowel movements
- Bloat Calm – Eases gas, heaviness and abdominal discomfort
- Acidity Calm – Provides relief from acidity and related distress
All products are FSSAI-certified and formulated with globally sourced, clinically studied ingredients. They are plant-based, gluten-free, lactose-free, GMO-free and contain no added sugar, making them suitable for long-term senior use.
Strengthening AGEasy’s Mission in Senior Wellness:
With this launch, AGEasy expands its growing portfolio of senior-specific solutions that already spans lung care, joint health, diabetes management, fall prevention and chronic care support. Since its inception in 2023, AGEasy has impacted over five lakh lives, reinforcing its mission to make ageing easier, healthier and more independent.
Conclusion:
The AGEasy-Wellbeing Nutrition Gut Care Range marks a significant milestone in India’s nutraceutical and senior-care space. By addressing digestive health through science-backed, senior-first innovation, the partnership sets a new benchmark for age-appropriate wellness products, ensuring that seniors can enjoy comfort, confidence and joy in their everyday health routines.
