Startup Originals Team
Indian fintech leader PhonePe has introduced PulsePro, a new enterprise market intelligence platform designed to help businesses make data-driven decisions using aggregated and anonymised transaction insights from its vast payments network. The launch marks PhonePe’s expansion beyond digital payments into enterprise analytics, enabling companies to better understand consumer behaviour and market trends.
Built on one of India’s largest digital payments ecosystems, PulsePro provides near real-time insights into spending patterns, category performance, and local market dynamics. The platform is aimed at businesses looking to improve expansion planning, optimise distribution strategies, select new store locations, and identify emerging growth opportunities.
What Happened?
PhonePe announced the launch of PulsePro, a paid enterprise intelligence platform that leverages anonymised transaction data collected through its payments ecosystem. The solution is designed to overcome the limitations of traditional survey-based market research by providing businesses with continuously updated market insights.
The platform enables enterprises to analyse consumer spending behaviour across more than 200 retail categories and monitor over 100 market signals. Businesses can use this information to evaluate category performance, identify changing consumer preferences, and make informed strategic decisions.
PulsePro also extends the capabilities of PhonePe Pulse, the company’s free public data platform introduced in 2021 for entrepreneurs, researchers, developers, students, and policymakers. While PhonePe Pulse will continue to remain freely accessible, PulsePro offers advanced analytics tailored specifically for enterprise customers.
Key Details
PhonePe has also showcased several hyperlocal consumer insights generated through PulsePro to demonstrate the platform’s capabilities.
According to the company’s data, Chakan in Pune recorded the highest number of OTT platform users in India, while Maharashtra led the country in pet-related consumer spending. Kurung Kumey district in Arunachal Pradesh reported lifestyle spending that was nearly three times the state average, highlighting regional differences in purchasing behaviour.
The platform also found that Jabalpur recorded the highest healthcare spending among districts in Madhya Pradesh. Meanwhile, Marathahalli in Bengaluru emerged as the location with the highest volume of late-night orders nationwide, reflecting strong demand for late-hour digital commerce.
PulsePro provides businesses with district-level and postal code-level intelligence, helping companies assess local demand before entering new markets. It also tracks digital commerce indicators, including quick commerce adoption at a hyperlocal level, allowing brands to evaluate the maturity of different regions.
Why This Matters
As businesses increasingly rely on data to guide expansion and investment decisions, access to accurate and timely market intelligence has become a competitive advantage. Traditional market research often depends on surveys and periodic reports, which may not fully capture rapidly changing consumer behaviour.
PulsePro addresses this challenge by offering insights generated from actual digital transactions occurring across PhonePe’s extensive payments network. This enables businesses to respond more quickly to market changes, improve inventory planning, optimise distribution networks, and identify high-growth locations.
The platform is particularly valuable for retailers, consumer brands, financial institutions, quick commerce companies, and businesses planning to expand into new cities or rural markets.
Company Background
PhonePe is one of India’s largest digital payments and financial technology companies. Founded in 2015 and headquartered in Bengaluru, the company offers a wide range of digital financial services, including UPI payments, bill payments, insurance, lending, investment products, and merchant solutions.
The company currently serves more than 700 million registered users, supports over 50 million registered merchants, and has a presence across 99% of India’s postal codes. Its extensive digital payments network has enabled PhonePe to build one of the country’s richest repositories of anonymised transaction data.
In 2021, PhonePe launched PhonePe Pulse, an open data platform providing public access to digital payments trends across India. PulsePro builds upon this foundation by offering deeper analytical capabilities for enterprise customers.
Industry Impact
The launch of PulsePro reflects the growing convergence of fintech and data analytics. As digital payments become increasingly widespread, transaction data is emerging as a valuable source of business intelligence that can help companies better understand consumer behaviour without relying solely on conventional research methods.
The platform could also reshape how businesses approach market expansion by enabling more precise location selection, demand forecasting, and customer segmentation. Companies across retail, FMCG, banking, healthcare, logistics, and quick commerce may benefit from real-time insights into regional spending patterns.
For India’s broader fintech ecosystem, PulsePro demonstrates how payment companies are creating new revenue streams by transforming financial data into enterprise intelligence while maintaining user privacy through aggregated and anonymised analytics.
Future Plans
PhonePe is expected to continue expanding PulsePro by adding new market signals, industry-specific analytics, and deeper geographical coverage. As businesses increasingly adopt data-driven decision-making, the platform could evolve into a comprehensive intelligence solution supporting strategic planning across multiple sectors.
The company is also likely to integrate additional analytical capabilities that help enterprises monitor consumer trends, evaluate competitive markets, and identify emerging business opportunities across India’s rapidly evolving digital economy.
Conclusion
The launch of PulsePro marks PhonePe’s entry into the enterprise market intelligence segment, leveraging its extensive digital payments network to deliver actionable business insights. By providing near real-time analytics across more than 200 categories and over 100 market signals, the platform enables businesses to make smarter decisions on expansion, distribution, and customer engagement. As India’s digital economy continues to grow, PulsePro has the potential to become an important tool for companies seeking data-backed strategies and deeper market understanding.
