Startup Originals Team
India’s fast-growing healthy snacks brand Troovy has announced the launch of the Snackmakers Challenge, a nationwide initiative that puts children at the heart of food innovation. Co-founded by entrepreneurs Mansi Baranwal and Aditya Mukherjee, along with their 8-year-old co-founder Vihaan, Troovy is redefining how snacks for children are imagined, created and consumed, by letting kids lead the process themselves.
A Brand Built Around Children, Not Just for Them
Troovy’s philosophy is simple yet radical: the best food for children should be shaped by children. Every Troovy snack begins with a child’s everyday craving, something crunchy after school, a fun dip, or cookies that don’t feel boring or unhealthy. These ideas are then thoughtfully reimagined using millets, grains, dals, real fruits and vegetables, with a strict clean-label promise of no maida, no palm oil, no refined sugar and no preservatives. Each product goes through multiple rounds of tasting and feedback with kids to ensure it is both nutritious and genuinely enjoyable.
What Is the Snackmakers Challenge?
The Snackmakers Challenge is Troovy’s bold step to turn imagination into reality. Open to children aged 5 to 12 years, the challenge invites kids to submit their own snack ideas and design packaging for them. The winning child gets a once-in-a-lifetime opportunity to co-create a snack with Troovy, have their name and artwork featured on actual packaging, and become the face of a new healthy snack sold across India. The initiative proves that when nutrition meets creativity, healthy food doesn’t need to feel like a compromise.
Meet the First Winner: A Snack Born From a Child’s Drawing
The first edition of the Snackmakers Challenge was won by Jiya from Gurugram, who created Caramelised Coconut Vanilla Makhana Pops. What began as a simple drawing is now a real product ready to reach households across the country. “Me and my younger brother love makhanas, and it’s our go-to evening snack. We created the recipe using just three ingredients, makhana, jaggery and coconut,” Jiya shared, highlighting how simple, clean ideas can lead to powerful innovations.
Founders Speak: Rewriting the Rules of Snacking
Commenting on the initiative, Mansi Baranwal, Co-founder of Troovy, said that children often make healthier food choices than adults when given the right information and options. “With the Snackmakers Challenge, we’re going a step further by encouraging children to create those options too. Thousands of kids like Jiya are leading by example. Snacking doesn’t have to be a compromise,” she said.
What’s Next for Troovy:
Building on the success of the first edition, Troovy has announced that Edition 2 of the Snackmakers Challenge will launch soon, giving more children across India the chance to turn their dream snacks into reality. The brand continues to grow as a movement that celebrates clean ingredients, joyful eating, and the belief that kids deserve food that respects both their health and their imagination.
Conclusion:
With the launch of the Snackmakers Challenge, Troovy is not just introducing a new campaign, it is sparking India’s biggest kids-led snack revolution. By empowering children to imagine, create and lead, the brand is setting a new benchmark for how healthy food for families should be built: with honesty, creativity and a whole lot of joy.
