Startup Originals Team
iD Fresh Food, the Bengaluru-based pioneer of ready-to-cook idli & dosa batter, is setting its sights on a bold target: about ₹1,100 crore in operating revenue in the next couple of years. Having already posted a solid revenue of over ₹680 crore in FY 2025 and turned profitable after years of losses, iD Fresh is now racing to scale further, diversify its product line and evolve into a powerhouse in the fresh-food FMCG segment.
Current Financial Snapshot:
- In FY 25, iD Fresh Food recorded revenue of around ₹681.37 crore, up about 22% from the previous year.
- Profit before tax (PBT) surged nearly six-fold to ₹26.7 crore in FY 25, up from just ₹4.56 crore in FY 24.
- Finished goods (batters, parotas etc) accounted for approximately 76% of revenue (~₹519 crore) in FY 25, with the remainder coming from traded goods like paneer, curd, beverages, frozen fruits.
- The company aims to grow consistently at around 20-25% annually, with the ₹1,100 crore milestone set for FY 27 or so.
Growth Strategy: How iD Fresh Plans to Get There
Product Diversification & Innovation
Originally focused solely on idli and dosa batter, iD Fresh gradually expanded into parotas, ready-to-eat variants, paneer, curd, beverages and other fresh staples.
This wider portfolio helps it address more meal occasions and capture larger share of the fresh food market.
Geographic Expansion
Domestically, the brand has moved from its South base into Western & Northern India, operating in more than 60 cities and entering 11 new cities in North India recently. Overseas, it has operations/subsidiaries in the UAE, Oman, Saudi Arabia and Bahrain, and exports to the UK, US and Canada.
This geography play lowers dependency on any one region and opens avenues for scale.
Leveraging Operating Leverage
After years of losses, iD Fresh is now seeing the benefits of scale, the fixed-cost base is being absorbed, margins are improving and additional revenue is translating into higher profit. This is central to their push toward ₹1,100 crore.
Distribution & Channel Mix
The company uses modern trade, general trade, e-commerce and quick commerce channels to reach consumers. In fresh food, reach and availability matter as much as product quality.
Challenges on the Road Ahead
- Fresh-food businesses are inherently complex: short shelf-lives, cold‐chain requirements, perishability and high logistics cost. Maintaining consistent quality across geographies is non-trivia.
- Competition is intensifying: As iD Fresh grows, it will face both organised FMCG firms and unorganised local players, putting pressure on margins and differentiation.
- Capital intensity and profitability: While the business is profitable now, investments in manufacturing, logistics and new categories may temporarily raise costs and slow margin expansion.
- Execution & scaling: Hitting ₹1,100 crore revenue target will require disciplined execution in product launches, geographical roll-out, brand building and operational control.
Why This Growth Matters:
- It illustrates how a niche starter (idli-dosa batter) can morph into a broad fresh-food platform — an example of category expansion done well.
- For India’s FMCG ecosystem, iD Fresh is a reference point: showing how fresh, regional-taste brands can grow to national scale while maintaining authenticity.
- Its push to ₹1,100 crore signals larger investor confidence in India’s offline-meets-online fresh-food market, especially as consumer habits shift toward convenience and quality.
Final Thoughts:
iD Fresh Food’s journey, from a regional batter maker to a growth-hungry national fresh-food brand targeting ₹1,100 crore in revenue, is both inspiring and instructive. With strong recent profitability, a diversified portfolio and a clear growth strategy, the company is well-positioned for the next phase. Yet, the complexity of the “fresh food” business means the road ahead must be navigated with focus and operational excellence. For entrepreneurs and investors watching India’s FMCG rise, iD Fresh is a must-study case.
