Startup Originals Team
Indian alcobev major Radico Khaitan has joined forces with Zerodha co-founder Nikhil Kamath and Bollywood icons Shah Rukh Khan and Aryan Khan to introduce D’YAVOL Spirits-a new luxury spirits venture set to make a bold statement in the premium alcoholic beverages market.
The Powerhouse Collaboration:
D’YAVOL Spirits merges the manufacturing and distribution strength of Radico Khaitan, the creative luxury branding of D’YAVOL, and the market disruption experience of Nikhil Kamath. The venture is led as an independent entity under CEO Leti Blagoeva and aims to create a portfolio of world-class, globally sourced premium spirits. The first product-a high-end tequila-is expected to debut soon, with plans for more international spirits in the future.
D’YAVOL’s Unique Legacy:
Originally founded in 2022 as a luxury apparel and spirits brand by Aryan Khan and Bunty Singh, D’YAVOL quickly gained a reputation for small-batch, high-quality vodka and bold, contemporary fashion collections under the D’YAVOL X label. This collaboration now expands the brand’s vision to newer heights in the alcobev industry.
What Industry Leaders Are Saying:
Abhishek Khaitan, MD, Radico Khaitan:
“This partnership combines Radico Khaitan’s deep expertise with the global charm of Shah Rukh Khan, the entrepreneurial drive of Aryan Khan, and Nikhil Kamath’s visionary outlook. It’s a long-term investment into building a luxury spirits label that fits Radico Khaitan’s growth ambitions.”
Shah Rukh Khan:
“Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and the creative instincts at D’YAVOL, we are crafting something bold, relevant, and future-facing.”
Aryan Khan:
“With D’YAVOL, we want to build a brand that doesn’t just sit on a shelf but lives in culture-focused on creativity, authenticity, and substance.”
Nikhil Kamath:
“The best premium brands now are defined by history, culture, and craftsmanship. D’YAVOL reflects an Indian brand with the intent and ability to compete on the global stage.”
Targeting a Modern, Premium Market:
Radico Khaitan, renowned for classics like Rampur Indian Single Malt, Magic Moments vodka, and Jaisalmer gin, is leveraging this partnership to tap into India’s growing “premiumisation” trend. D’YAVOL Spirits is designed for a younger, affluent audience seeking both substance and style. The venture focuses on globally sourced, bottled-at-origin spirits, distinctive design-led packaging, and curated lifestyle experiences.
Conclusion
The launch of D’YAVOL Spirits marks a new era for India’s luxury alcobev industry-blending legacy, creative innovation, and star power. With its sights set on both Indian and international markets, this collaboration is poised to redefine luxury spirits and set new benchmarks for excellence and cultural resonance.
