Startup Originals Team
Gen Z’s favorite digital-first fashion brand, Outzidr, has just secured Rs 27 crore (around $3.1 million) in a pre-Series A funding round led by RTP Global, with continued support from Stellaris Venture Partners. The new capital injection is set to propel Outzidr’s rapid expansion, sharpen its technological edge, and bring unique Western fashion to even more young women across India.
About Outzidr: Designed for Dynamic Women
Launched in February 2025 by founders Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr caters to ambitious, style-conscious Indian women in the 18–28 age group. The brand has built its identity around everyday occasion wear-stylish outfits for brunches, concerts, date nights, travel, and college festivals-making it the go-to wardrobe for modern, outgoing lifestyles.
Explosive Growth and Customer Loyalty
In just a few months, Outzidr has served over 100,000 customers, boasting retention rates 1.5 times the industry average. Its “test-and-scale” model allows the company to introduce up to 2,000 new styles every month. Outzidr pilots new designs in small batches, doubling down on bestsellers for maximum agility and on-trend relevance. This speedy innovation and real-time response to Gen Z trends set it apart in the crowded online fashion space.
How Outzidr Sells: Omnichannel Everywhere
Outzidr started as a direct-to-consumer (D2C) brand on its own website, but quickly expanded to leading marketplaces-including Myntra, Ajio, and Nykaa Fashion-to maximize reach. The brand’s next move is launching its first exclusive offline store by March 2026, blending digital convenience with physical experiences. Outzidr’s aim is to dominate both online and offline, ensuring style is always at Gen Z’s fingertips.
Where the Funds Will Go:
The Rs 27 crore in new funding will be used to:
- Open the first exclusive store and prepare for physical retail expansion.
- Grow design, operations, and tech teams to keep pace with explosive product launches and customer engagement.
- Enhance “test-and-scale” capabilities for even faster turnaround on new styles and trends.
- Strengthen brand-building efforts and supply chain efficiency to support skyrocketing demand.
Vision for the Future: Disrupting Fast Fashion
India’s fast fashion market, currently worth $10 billion, is expected to surpass $50 billion by 2031. Outzidr is poised to ride this wave, with founders and investors sharing a bold vision: to become India’s household name for trendy, affordable women’s fashion, built around real-time data and deep understanding of Gen Z’s preferences.
What Investors Say
RTP Global’s Director, Pavitra Gupta, praised Outzidr’s “deep domain experience and a sharp understanding of Gen Z consumer behavior.” Stellaris Venture Partners highlighted the brand’s exceptional customer loyalty and remarkable growth, expressing strong confidence in Outzidr’s ability to “define a new category in women’s fashion.”
Conclusion: Setting the Benchmark for Modern Indian Fashion
With its latest funding round, Outzidr is ready to accelerate its mission: making on-trend, versatile, and affordable fashion accessible to the next generation of Indian women-online, offline, and everywhere in between. The future of Gen Z fashion in India is brighter, bolder, and faster than ever before.
