Startup Originals Team
GoKwik, a leading e-commerce enablement platform supporting over 12,000 brands, has strengthened its leadership team with the appointment of Vargab Bakshi as Chief Growth Officer (CGO). This strategic hire comes as GoKwik accelerates its global expansion and product-led growth initiatives. Bakshi brings extensive experience from his previous leadership roles at Shopify and Wix, positioning him to spearhead GoKwik’s growth across marketing, partnerships, and international markets.
About GoKwik: Enabling E-commerce Success
Founded to enhance online shopping experiences, GoKwik offers a suite of software tools designed to improve conversion rates and checkout experiences for direct-to-consumer (D2C) and online retail brands. With a shopper network exceeding 130 million, GoKwik’s products integrate seamlessly with popular platforms such as Shopify, helping brands like Lenskart, Neeman’s, Shoppers Stop, and Man Matters scale efficiently.
Vargab Bakshi’s Role and Responsibilities:
As Chief Growth Officer, Bakshi will lead GoKwik’s overall growth strategy, focusing on various core areas:
- Marketing and Brand Positioning: Elevating GoKwik’s brand presence to resonate with merchants globally.
- Partnerships: Building and nurturing relationships that amplify GoKwik’s network and ecosystem.
- Product-Led Growth (PLG): Driving adoption through innovation and user-centric product improvements.
- International Expansion: Leading GoKwik’s entrance into new geographies with scalable and localized strategies.
His appointment is aimed at fostering a growth engine that is brand-led, product-first, and globally designed from the outset.
Vargab Bakshi’s Professional Journey:
Bakshi boasts more than ten years of experience building internet-first businesses:
- Shopify India: He was part of the founding team, shaping the platform’s go-to-market strategy in India and emerging markets. He also led the APAC partner ecosystem and played a key role in positioning Shopify as a preferred platform for D2C entrepreneurs and developers.
- Wix.com: Serving as Vice President and Country Head for India, Bakshi managed marketing, enterprise sales, partnerships, and product localization. He was instrumental in increasing adoption of the platform among digital agencies and non-technical users.
Beyond his corporate roles, Bakshi created GrowKwik, a content-driven learning platform under GoKwik with over 500,000 followers on Instagram and YouTube. GrowKwik educates e-commerce founders by providing strategic insights and operational advice to help them scale.
Strategic Impact and Company Momentum:
GoKwik’s recent growth round, led by RTP Global with a $13 million raise, demonstrates strong investor confidence. This funding will support GoKwik’s continued innovation and expansion plans. Bakshi’s leadership aligns with the company’s vision to blend data, AI, consumer behavior, and commerce enablement uniquely tailored to Indian and global markets.
Chirag Taneja, Co-founder and CEO of GoKwik, stated:
“Vargab brings a rare blend of ecosystem thinking, product-led growth, and global go-to-market expertise, with deep empathy for merchants. As we scale our presence across borders, his leadership will be key to building a growth engine that is brand-led, product-first, and globally designed.”
Bakshi shared his enthusiasm:
“After years of helping e-commerce businesses scale at Shopify and Wix, joining GoKwik felt like a natural next step. GoKwik sits at the intersection of data, AI, consumer behavior, and commerce enablement, building truly India-first, yet globally scalable solutions for online merchants.”
Conclusion:
GoKwik’s appointment of Vargab Bakshi as Chief Growth Officer comes at a pivotal time as the company expands its footprint and evolves its product suite. With his rich experience and strategic vision, Bakshi is set to play a crucial role in shaping GoKwik’s global growth trajectory and strengthening its market leadership in e-commerce enablement.
