Startup Originals Team
Delhi-based fashion-tech startup ANNY recently closed a pre-Series A funding round, raising Rs 10 crore. The investment, led by early-stage venture firm Atomic Capital, aims to supercharge ANNY’s growth as an emerging accessible luxury brand targeted at modern Indian women.
Funding Boost and Growth Ambitions:
The new Rs 10 crore injection arrives on the heels of a previous seed round led by Faad Capital, alongside contributions from several high-net-worth individuals and angel investors. With this fresh capital, ANNY’s leadership intends to broaden its product range, reinforce its proprietary technology, and scale both its leadership team and distribution network.
CEO Japjot Singh emphasized that Atomic Capital’s involvement is not only about speeding up growth, but ensuring that the company scales efficiently. ANNY is setting its sights on surpassing Rs 100 crore in annual recurring revenue (ARR) by next year-a major milestone for the young venture.
ANNY’s Unique Approach and Business Model:
Founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY positions itself as an “accessible luxury” label. The startup is notable for its real-time, inventory-light operation, which utilizes a vertically integrated supply chain. This model enables ANNY to stay nimble with global fashion trends and deliver competitively priced, trend-led clothing to consumers without the burden of large unsold inventories.
Through a proprietary technology stack and a responsive design process, ANNY claims it reduces inventory risks while keeping consumer satisfaction high. The brand highlights its fast product cycles and the ability to anticipate fashion trends as key factors behind its rapid growth-showcasing an eightfold scale-up since inception.
Plans for Expansion:
ANNY plans to leverage its fresh funding to roll out new product categories and strengthen its market presence. Investments will also go into enhancing its leadership structure and reinforcing distribution channels. The company’s focus remains on maintaining unparalleled trend responsiveness and inventory efficiency, further differentiating itself in India’s fast-evolving fashion-tech industry.
